Influencer Marketing for Hotels: What You Need to Know in 2020 (Infographic)
Discover how you can use influencer marketing to revitalize your hotel’s online marketing strategy in 2020.
What Is A Social Media Influencer?
“An influencer is someone with the collective ear of a large audience that is a group of potential buyers in your market.”
– Jeff Bullas
The term “influencer” is used to describe someone on social media who has many followers. Influencers create unique content about a niche subject matter (e.g. make-up, DIY, fitness) which they share across one or more social media channels.
The Power of Influencers
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
— Mark Zuckerberg
Social media influencers have built a reputation for their knowledge and expertise on a specific topic. Influencers tend to have an engaged and trusting fan base who look up to them for guidance in their decision-making. Fans perceive the influencer to be a credible, authentic and trustworthy source of information and inspiration. As such, influencers can hold a great deal of sway over the purchasing decisions of their followers.
What is Influencer Marketing?
Influencer marketing refers to when a brand collaborates with an influencer to produce promotional content. Endorsement content created and spread by the influencer acts as a type of social proof for your brand’s potential customers. The aim of influencer marketing is to leverage the influencer’s relationship with their followers to introduce your brand.
Why Should Hotels Use Influencer Marketing?
MediaKix estimates that influencer marketing will become a $5-10 billion industry over the course of the next five years. Influencer marketing is taking the world by storm, and the hospitality sector is no exception. In 2020, it is likely that more hotels than ever will invest in influencer marketing.
When it comes to making travel purchase decisions, consumers are more likely to trust peer recommendations over traditional ads. This is because they want authentic advice from “real people” who are just like them. Through influencer marketing, your hotel can generate authentic content about the real-life experiences of real people. Not only will this genuine content boost your hotel’s credibility, but it may also prove to be more effective at reaching potential guests on an emotional level.
What are the Benefits of Influencer Marketing for Hotels?
Influencer marketing supports numerous business goals including:
- Increasing the number of bookings made through your hotel’s website
- Boosting website traffic
- Gaining social media followers
- Increasing social media engagement (likes, comments, shares, mentions, etc.)
- Boosting visibility on social media via hashtag mentions
Find Out More about Influencer Marketing for Hotels
If you are keen to find out more about how to integrate influencer marketing into your hotel’s promotion strategy, then you should certainly take a look at the below infographic from the Europe Hotel & Resort in Ireland. This insightful guide includes an easy-to-understand explainer of the topic and lays out some practical pointers to help you conduct a successful influencer marketing campaign in 2020.
Scroll down to view the infographic below.