10x content: Increasing outreach with solid content
Your content outreach strategy is an awareness and engagement program of your brand with your potential – and existing – audience. Outreach is crucial in this fast-paced world where social media is continuously growing to influence consumer behavior and intent.
If you have an established presence on the internet and you’re using social media strategy to leverage on the impact it can create, you are on the right track; as this is the most crucial aspect of your marketing strategy.
And if you are endeavoring to carve a niche in the industry using social media tools, strategies, and approach, this article is going to help you!
What is content outreach?
Simply put, content outreach is your ability to exchange value for greater value and build links with the entities in the social media world to engage with a wider audience. Its transactional nature is what makes it effective and credible.
Your content is always for others – you write about topics that have a propositional value to the reader. Your brand entity exists to provide service that is beneficial, desirable and needed by your customer. Hence, you vie for opportunities that make more and more people learn about you as a brand entity.
Social media trends that influence consumer behavior to prescribe your content marketing strategy and outreach program to achieve full impact. However, it will only be possible if the content you create has useful value, and is communicated by effective digital marketing strategies and link building ideas which will consequently get you noticed and acknowledged. More clicks are what ticks!
But, it is not easy to achieve the desired outcomes of your content outreach program. All we know is that to get some ranking and credibility, we have to get links that rank well to get us there! We’ll discuss how you can execute your content outreach strategy effectively.
Research and building contacts
Investing good and thorough research into the content and building contacts is the key to multiple and effective link building. Content is supreme, and readers can identify quality with a brand through their streaming of regular blog content. According to research, brands and businesses that blog and effectively curate content are growing in sales. The importance of research cannot be undermined in making informed decisions.
Let’s go back to our original premise – of giving value. You need to know what kind of market dynamics are at play and what are the needs and requirements of your potential customers of your product or services. Learn how people will be responding to your product by case studies and market trends by looking up keywords in Google Adwords Keyword Planner to help you plan the positioning of your value proposition.
Social media platforms
You need to find established platforms – people or businesses – to engage with them and help their identity co-create and scaffold your identity generation process. Build a strong, consistent and compelling presence on Twitter, Facebook and other social media platforms to engage with other established entities, products and ideas. Keep updating your previously created content to show relevance and authenticity of facts, data, and information. Small brands and even recognized ones have been able to leverage on social media tools and created an impact on their sales and revenue.
Be found – easily!
While you are focusing on creating solid content and using social media tools to promote your business, you must also be able to invest time, resources and energies in search engine optimisation [SEO]. Using the keywords that are popular in your market niche, SEO strategists will allocate those keywords with your content to promote it in search engine results and across social media platforms.
A great user experience
Your customers should be able to enjoy their time while they are interacting with your site, blog, videos, content, etc. The visual appeal will aid your content’s presentation and impact. How intuitive is your site? How does it show on different devices? What is the load time of your site? Is your call to action button placed appropriately [and working]?
Focus on what you can provide to your visitors and customers that is unique and is probably what defines you as a business entity.
10x content is about three things. Quality, quality, and quality. If you are using effective content creation tools and have a stellar content marketing strategy in execution, but it lacks great, inspiring and engaging content – then you may not be satisfied with your outcomes.
Since content is important in turning leads into dedicated clientele, here are a few tips to create attractive pieces of writing that inspire trust and followership.
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia