It is important for a business to be active on social media platforms for surviving in the market. Note that no social media marketing campaign is effective without Instagram. Today, Instagram is one of the widely- sought after platforms when it comes to improving brand awareness and invoking targeted traffic to your business with success.
Why Instagram?
Instagram has more than 800 million active users every month. There are about 500 million Instagram profiles that are active daily here. Note that there are about 70% hashtags that already are a brand so this means that if you are not on Instagram, your competitors who are will take over you in no time!
Getting started
For those businesses that have an account on Instagram, they are definitely on the right track. However, just having a business presence on Instagram does not mean that you will get sales for your products. If you wish to generate sales and earn good returns on investment from this platform, you need to create a winning Instagram strategy for success. You should begin by telling your customers about your profile so that they get to know more about your business and choose you over others.
Start by messaging to email subscribers
If you want more followers to start by sending email messages to subscribers of your business emails. When you are creating a message, give them a good reason to like and follow you. In this way, you effectively can increase likes with success. For instance, you can send out emails to your subscribers and tell them that if they are interested in regular offers and discounts, they should like your Instagram business page. However, do not forget this promise you make to your email subscribers. They will leave you if you do not live up to your promise. Remember to post the Instagram pace on your business site and make sure you use other social media accounts like Facebook and Twitter to promote your business profile on Instagram.
Follow other people
Once you have incorporated the above steps, the next effective way for you to get increased followers is to follow other users. However, note you should never follow users that are random to your account. Make sure you follow people that are in your targeted audience. This is a safe bet when it comes to generating sales and invoking new business leads.
Now, the next question, how do you find the right people in your targeted audience? You need to put in time and effort. For this search for accounts that are the same as yours. Here, you should look out for Instagram profiles that publish content that is linked to the business niche in the industry. Look out for content that is relevant to your industry. For instance, if your company sells sports gear, look for websites that sell similar goods in the market. In this way, you can increase the following and targeted traffic with success.
