No matter what sort of products you sell, one thing you will want to do is make sure that you are selling as many as possible! eCommerce presents so many opportunities for businesses worldwide, but you need to make sure you are taking advantage of them.
Below, we have put together a collection of tips to help you secure more eCommerce sales in 2021. So, let’s take a look:
Make the most of video marketing
There is only one place to begin, and this is with video marketing. Did you know that 86 percent of marketers have stated that video has helped them enhance traffic levels to their website? This is reason alone to embrace this marketing method.
There are a lot of different reasons why video marketing is so highly recommended. Firstly, videos can evoke emotion. You can create a sense of urgency to buy your products with a well-put-together video.
Not only this, but videos can explain concepts easily and quickly. If you want to show a potential customer the true potential of your product or how they can use it, an explanatory video could work like magic.
However, this will only be the case if you craft your video marketing campaign with care. One thing you need to do is make sure that you add subtitles to your videos. Many people are going to watch videos while on the way to work or in a busy environment, so they will typically turn the volume off.
To make sure you do not lose out on engagement, subtitles are a must. They are not challenging to add either. You can use a service like Happy Scribe’s audio transcription. This AI platform will automatically turn audio into the written word, so you can easily enhance your videos with accurate subtitles.
Aside from this, there should only be one message per video. If you try and discuss too many topics within one video, you can confuse the viewer, which is the last thing you want.
Instead, switch with just one area of discussion, and you will find that your videos are much more impactful, resulting in a more significant number of sales.
Put energy into targeting existing customers.
Many people do not realize that it costs much more money to acquire a new customer compared to securing repeat business. It is estimated that it costs five times as much!
Because of this, it makes much more sense to look for ways to encourage repeat purchases from those who have already bought from your business before.
There are a lot of different ways that you can go about this. For example, you could send a discount code or special offer to anyone who has purchased from your e-store in the past.
Repeat customers are precious, as they don’t only put more money into your business, but they also offer many other benefits.
After all, a returning customer is likely to turn into a loyal brand advocate. They will recommend your business to others, and they will bring fresh customers to you. This means that by focusing on existing customers, you can bring in new customers without the significant expense.
Make sure your eCommerce store is optimized for mobile use
In addition to the suggestions we have mentioned so far, you need to make sure that your website is optimized for use on smaller devices, such as smartphones.
There is no excuse not to have your e-store optimized in 2021! More people purchase via the Internet on their smartphones than any other device. Therefore, if you do not think about your mobile users first, you will miss out on a huge opportunity to secure more sales.
If your website has not been made responsive, this means that the layout is going to be incredibly frustrating and perhaps impossible to use. The buttons will be too big, or they could be missing. You will have an endless scroll function. Plus, your site will take way too long to load.
These are just a handful of the different problems that you will end up running into. Consequently, you need to make sure that your e-store looks incredible on a mobile device and that it functions effectively too.
If you are not sure how to go about this, the best thing to do is get in touch with a professional web design company that will be able to help you with this.
Simplify the checkout process to encourage more sales
One of the main reasons e-stores have a high bounce rate is that they have made the checkout process too long and complicated. If you find that many people add items to the basket, start the checkout process, and then fail to complete it, this is an apparent problem.
There are many different areas where businesses are going wrong in terms of the online checkout process. So, we will take you through some of these issues to get a better understanding.
Firstly, making the checkout process too long and asking for too many fields to be inputted is one of the biggest mistakes. Many businesses think this is an excellent opportunity to get as much information as possible from the customer. However, if it is too wordy, the individual will only get frustrated, and they may end up taking their custom elsewhere.
You should make sure that you only get customers to input information that is 100 percent necessary to complete their purchase. There is nothing wrong with having a couple of optional boxes, but don’t go overboard. You don’t want the customer to feel overwhelmed.
In addition to this, requiring someone to become a member of your website before they can complete a purchase is another move that can see you miss out on would-have-been sales. Some people hate the amount of time this takes; others do not want to be forced to sign up and become a member.
Aside from this, only providing one or two payment options can be a problem. For example, PayPal has become exceptionally popular, and it is a lot of people’s preferred way to pay. However, if you only offer PayPal and nothing else, you will naturally lose out on customers who don’t or cannot use PayPal.
Services like Checkout exist to help you offer a wide range of digital payments so that you can attract as many customers as possible.
Understand your customers and personalize your marketing efforts
Aside from the tips and suggestions that we have already provided, you can secure a more significant number of customers by launching personalized marketing campaigns.
We all know the importance of marketing to reach new and existing customers. However, your efforts will be a lot more effective when your campaigns are tailored to suit the individual in question.
You will need to have a good analytics program in place to understand your customers and how they are using your website. Once you have done this, you will be able to try different campaigns based on their activity.
For example, you can recommend products based on a customer’s previous purchase, or you could suggest an upgrade to the effect they currently have in their basket to make a higher value sale.
Consider adding live chat to your website.
Last but not least, another way to secure more sales on your eCommerce store is by leveraging the likes of live chat. Live chat is highly beneficial because it means that your customers will always have instant help when they need it the most.
Therefore, rather than aborting the sales process altogether, they can connect with a live chat agent who will solve their issue. You would be surprised how much of a difference this may make!
Plus, when eCommerce stores have a live chat as a contact option, website users tend to trust them more, and they feel safe shopping with the company because they know that help is available. In a day and age whereby we have a lot of fraudulent websites, this is critical.
Final words on increasing your eCommerce sales in 2021
So there you have it: an insight into some of the different approaches you can use to boost your eCommerce sales in 2021.
We hope that the ideas and suggestions mentioned above will help you bring more significant profit into your business.
No matter which ideas you take on board, it is critical that you monitor your progress to make improvements where needed. After all, the worst thing that any e-store owner can do is remain stagnant.
