Importance of Social Media in Heavy Machinery Industries

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Importance of Social Media in Heavy Machinery Industries

The world, as we know it, is changing rapidly. The very basic core around which the population mindset revolves is technology.

Advancements have punched a hole in the barricade of how things used to be. Today, you are not present anywhere if you are not present online. Specifically, social media can be regarded as a tool for change. The sole driver of this change is the need for recognition. Honestly, the impetus is not so far away from reality. You must stand out to be known in a world of 7 billion people.

“True popularity is not the popularity which is followed after, but the popularity which follows after.” – Lord Mansfield

Importance of Social Media in Heavy Machinery Industries.

So, regardless of the business type, one should be vigilant when maintaining a social media presence. The business size doesn’t matter when you are talking about gaining leads. An increased number of contacts and followers makes it easier for someone new to trust. Due to social media, one can see increased brand awareness, improved search rankings, multiplied web traffic, and many other beneficial things.

Out of the blue

Many social media sites exist, but only a few can impact the masses. The efficacy of any new management system can be estimated by the number of people who find it useful. The same happened with this social media thing. When asked, the majority of the respondents, approximately 93%, believed that they would be increasing their budget when it comes to marketing.

Multiple Giants

Sites such as LinkedIn, Facebook, Instagram, and Twitter were known to be most effective. According to construction marketing, 50% of users believed that Facebook and LinkedIn are effective online presence platforms. Another important statistic was that 94% of people manage their social media internally. However, about 6% outsource this.

Untangling the mystery

One of the stark benefits of social media usage for the heavy machinery industry is that you can understand your customers. You must know that understanding your customers is imperative to establishing your business and knowing where your interest lies. There must be a specific sector or population area that you would want to target. Users will approach you when you are online and active on social media platforms., leading you to create customer profiles. Determining customer profiles will help you direct your efforts towards one group or subset or, at the very least, will help you identify where to focus.

Revealing a strategy

Now that you are done with customer profiling. You can safely have a targeted approach to your strategy. Social media helps you set your direction. The benefits are the same for everyone: one who sells used construction equipment and one who sells new construction equipment. Everyone knows that the statistics and trends tell us that the construction equipment industry is booming like never before.

Lighter is better

The equilibrium is now shifting toward lighter and more compact equipment. The reason behind this is the need for faster and swift equipment. One that doesn’t lag and takes less time to do the job. The same goes for social media. Social media is a tool that is easy to use and has long-lasting effects. The heavy machinery industry has been relatively mobile in spreading the word and making its presence felt. Giants such as CAT, Komatsu, John Deere, and others know the importance of social media and are finding one way to stay in the news.

I am renting it out!

Another uprising trend is construction equipment rental; many contractors and dealers are moving towards renting rather than buying. For this purpose, social media sites are being utilized. Making a Facebook page and putting up all the pictures to rent has become a norm. Apart from this, many sites picked up the idea and are now trying to establish a platform independently.

Connecting it up

The beauty of social media lies in interconnection. Every other social media platform is connected to the other one. Facebook is connected to Instagram. Twitter is connected with Facebook and likewise. Once people identify their customers, it becomes very easy for them to reach out on almost all platforms. The same persistence is seen in the case of heavy machinery contractors and suppliers – even OEMs.

Visual platform

With social media, all of the dealers, contractors, and suppliers now have the opportunity to approach the customers and population by uploading pictures. The equipment industry heavily relies on pictures and quality images. For example, if an articulated dump truck is up for sale, the buyer would want to see its pictures immediately to assess the condition. If something doesn’t look good in pictures, the customer won’t even approach. So, social media has opened ways for heavy industry to represent itself and its equipment to the outside world visually.

A burst of followers

Many companies that deal with heavy machinery have set up their LinkedIn and Facebook profiles to gain customers’ trust. Everyone turns to social media to verify, analyze, and assess anyone. In other words – To stalk… Therefore, it is really important to ensure the presence.

Pre-Project Marketing

Most people associated with the heavy machinery industry like to keep their customers informed with the help of pre-launch marketing; for that, they utilize social media. If the users know the upcoming tenders and projects, they rush to see what is being offered and what price. This desperation is cashed by the contractors eyeing for increased sales.


Social media has provided an excellent medium for the heavy machinery industry to grow and get known. People now know the names of equipment or products they aren’t connected to. This shows the power of social media and its impact on the heavy machinery industry.

Author Bio

Alexis Rodgers is a passionate writer and loves dogs. He has been writing since his teenage and is now enjoying a flourishing career with Mico Cranes & Equipment. Alexis’s writings reflect his love for people who emit strong vibes of positivity to let others know there is light and hope to find happiness in even the little things in life.

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