Redesigning a website takes time and money, but in the end, a revamp is a wise investment. Your website is essentially a virtual business card and your strongest online marketing tool.
Make the most of your business by keeping your website fresh, up-to-date, and user-friendly.
The Web is constantly changing: Web technology that was once considered cutting-edge is most likely out-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere.
Design is a leading factor in user trust. According to a study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, better-looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of equal quality.
If your readers cannot find what they’re looking for quickly, they will leave. To prevent visitors from clicking on competitor sites, it’s important to ensure that your website design is user-friendly. Ultimately, users shouldn’t have a problem navigating the site or finding your contact information. The best designs feel intuitive: try to capture this element when redesigning your site, and you’ll have an excellent web marketing tool at your disposal.
Most websites have a social media bar or plugin – if your company site is missing a social feature, then you’re probably ranking below your competitors. By including a social network bar on your page, users will be able to tweet, share, or pin your content, giving you and your business free and easy advertising. This feature will also increase brand loyalty as customers can engage with your company on a whole new level.
If your company has recently undergone a rebranding, you’ll need to update your design to reflect your new marketing strategy. The rebranding includes more than a fancy new logo and color scheme to match –rebranding also requires updated content.
In addition, if your site’s purpose has changed or your business’ identity has taken a turn, then the layout should correspond to your new goals.
As mobile usage grows, it’s essential to ensure that your site can be viewed on various devices, including tablets, smartphones, laptops, and desktops. By optimizing your new site for mobile, you’re guaranteed to reach a larger audience than you would with a website that is not mobile-friendly.
Additionally, recent algorithm changes from Google that were announced in 2015 underscore the importance of mobile optimization: websites not formatted for mobile will appear lower in the search results than mobile-ready ones.
A website redesign can be intimidating, but partnering with an experienced design firm will not only speed up the process but will relieve any technology-related stress you may have. It’s also important to note that the term “redesign” doesn’t necessarily mean you should change every aspect of your site. Instead, a website redesign could entail simple changes, such as making functional modifications (e.g., mobile responsiveness).