Blogging has consistently shown good results for improving your website’s SEO. This is why digital marketers continue to rank it in the top three marketing tools for boosting your digital footprint.
Unlike video or picture content, blogging allows you to stuff keywords in your writing. However, keywords are still the most commonly used method for searching information online.
So if you consistently update your website with new blogs and use the right and relevant keywords for your industry, you can boost your website in search engine ranking.
Here, we share some useful and advanced tips for writing powerful blogs to help you score well on search engines.
Always Do Your Keyword Research Before You Write
It would be best if you spelled out the targeted keywords at the top of your page before writing the very first word of the blog.
Regular blog writers understand the importance of planning out your topics and keywords in advance. Actively researching keywords will help you find the topics your audience is thinking about and their language when searching for information online.
Several paid and free keyword researching tools that you can use, such as Soovle, Jaaxy, Ahrefs, SECockpt, and Moz.
Opt for Long Tail Keywords
Short tail keywords consist of one to two keywords, while long tail keywords consist of three to five keywords.
Short tail keywords are generally used by people when they are searching for information. However, it isn’t easy to rank higher for them because thousands of businesses are targeting them.
On the other hand, it is easier to rank higher for long-tail keywords because they are more specific. At the same time, when people search for long-tail keywords, they are more likely looking to buy a product and not just search for information.
Focus on SERP for Your Blogs
When you are thinking of a topic for your next blog, do some search engine results pages (SERP) research for your topic.
Ever since the introduction of rich results by Google, online searches show different types of results for specific keywords.
For example, one keyword search might bring a simple list of links with Meta descriptions, while another might come up with images or videos about the topic.
Some searches result in an answer box up top with a description about your keyword, while others will show up with a local map and several businesses pinned on the map related to your search.
Getting a better understanding of what your intended keyword’s search results page looks like will make it easier for you to optimize your blog posts to land higher in the search results. It will also give you many ideas on how to write better content that stands out for users.
Write Thorough Blog Posts
While there is still some debate about the ideal blog post length, research suggests that longer posts tend to get better results in SEO.
Longer posts allow you to add more keywords relevant to the terms that users are searching for. They also allow you to explain solutions in detail. This is why they tend to do better, theoretically.
The problem is that longer blogs won’t necessarily attract your visitors to read your blogs. Readers don’t have time to read 2,000+ word power blogs all the time unless they are really desperate for the information.
Search engines like Google care about what the readers like. So if readers start passing on your content because it is too long, your SEO efforts will be affected. At the same time, posting blogs that are too short will not help you answer questions in a meaningful way, and users will leave.
So the answer is that you should not stress too much about your word count. Instead, your goal should be to write a comprehensive post covering all the information your readers are looking for.
Write for Humans, Not for the SEO Algorithm
Lately, there has been a trend in freelance bloggers to focus too much on optimization and not as much on making your content interesting for your readers.
As states above, Google and other search engines care about both. Yes, your blogs should be optimized to get traffic in the first place. But they should also be interesting and written in a friendly, helpful tone that gets your readers engaged.
Search engine crawlers help your page get discovered by potential buyers. But, unfortunately, they are not the ones that will buy your products.
It is your human readers and potential customers who will actually purchase the end. So keep their interest in mind when you complete blogs.
Get Other Trustworthy Websites to Link to Your Blogs
A mix of do-follow and no-follow backlinks from other credible websites play a big role in SEO. This is particularly true for new and smaller businesses. Inbound links are instrumental in lifting your website ranking and take it to the top.
How can you get other sites to link to you? Well, there are several ways.
You can write guest posts for them. There are plenty of guest blogging platforms that encourage users to submit blogs with links or two back to their website. Usually, you can place a link in the author’s bio that can help you build solid links to your site.
You can also reach out to new publishing sites in your industry to link to your blogs. If you are consistently producing high-quality blogs for your website, many such platforms would be happy to link to your website.
Blogging and SEO Go Hand In Hand
Blogging has remained one of the cornerstones of a successful SEO strategy. Many marketers believe that video and image-based content is getting more popular. However, blogging will stay around for a long time as one of the most powerful ways to improve SEO.
Blogging is also quite a low budget. As a business entrepreneur, you can write your own blogs and develop a piece every day. You can also find plenty of professional blog writing services online to do it for you at very affordable rates.
Steven Dean is Sr. Editor at Content Development Pros. He leads a small army of blog and article writers that help small and large businesses get results through amazing content. With more than a decade of experience, he has the trust of hundreds of regular customers from all industries and parts of the world.