How to Write a Capability Statement

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How to Write a Capability Statement

A capability statement is a document that outlines the capabilities, qualifications, and experience of a company or organization. It is often used in the business world to showcase a company’s strengths and competencies when seeking contracts or partnerships.

How to Write a Capability Statement

Here are some steps to help you write a capability statement:

Company Overview:

Provide a brief introduction to your company, including its name, location, and a concise description of its core activities.

Highlight your company’s mission, vision, and values to give the reader an understanding of your company’s overall purpose.

Core Competencies:

Identify and describe the core competencies of your company. These are the areas where your company excels and offers unique value.

Focus on specific skills, expertise, or technologies that set your company apart from competitors.

Provide examples or case studies demonstrating successful projects or accomplishments related to your core competencies.

Products or Services:

Please describe your company’s products or services, emphasizing their key features and benefits.

Highlight any certifications, licenses, or quality standards your company possesses that add credibility to your offerings.

Include relevant details such as scalability, customization options, or any unique aspects of your products or services.

Past Performance:

Showcase your company’s past performance by highlighting successful projects or contracts.

Include information on the scope of the projects, client names (if permitted), outcomes achieved, and any relevant metrics or awards.

Use specific examples that demonstrate your company’s ability to deliver high-quality results.


Identify and articulate what sets your company apart from competitors.

Highlight any unique approaches, innovative solutions, or proprietary methodologies that give your company a competitive edge.

Discuss any relevant partnerships, affiliations, or collaborations that enhance your company’s capabilities.

Client Testimonials or References:

Include testimonials or references from satisfied clients to validate your company’s capabilities.

Obtain permission from clients to use their quotes or contact information for reference purposes.

Use testimonials that align with the specific services or industries you are targeting.

Contact Information:

Provide clear and up-to-date contact information, including your company’s address, phone number, email, and website.

Make it easy for potential clients or partners to contact you with any inquiries or opportunities.

Design and Formatting:

Ensure your capability statement is well-designed and visually appealing.

Use headings, bullet points, and formatting techniques to improve readability and highlight key information.

In addition, incorporate your company logo and branding elements to create a consistent visual identity.

Remember, a capability statement should be concise, focused, and tailored to your target audience. Regularly update your capability statement as your company grows and achieves new milestones.

Sample Capability Statement

Understanding eCommerce Digital Marketing Firm

Company Overview:

Understanding eCommerce is a leading digital marketing firm specializing in driving online success for businesses of all sizes. Located in [City, Country], we aim to empower brands to achieve their eCommerce goals through strategic digital marketing solutions. With a team of experienced professionals and a customer-centric approach, we deliver tailored strategies that maximize online visibility, drive traffic, and increase conversions.

Core Competencies:

  • Search Engine Optimization (SEO): Enhance your website’s organic visibility and improve search engine rankings through keyword research, on-page optimization, link building, and content strategy.
  • Pay-Per-Click Advertising (PPC): Develop and manage targeted PPC campaigns on platforms like Google Ads and social media to drive qualified traffic and generate measurable results.
  • Social Media Marketing: Leverage the power of social media platforms to build brand awareness, engage with your audience, and drive conversions through compelling content, community management, and influencer partnerships.
  • Content Marketing: Create engaging and relevant content that resonates with your target audience, strengthens your brand authority, and drives organic traffic and leads.
  • Conversion Rate Optimization (CRO): Optimize your website and landing pages to maximize conversions, improve user experience, and increase customer retention.

Products or Services:

At Understanding eCommerce, we offer a comprehensive range of digital marketing services to help you achieve your business objectives:

  • Digital Strategy Development: Tailored digital marketing strategies aligned with your unique goals and target audience, ensuring optimal ROI and long-term success.
  • Website Optimization: Audit, analyze, and optimize your website for improved performance, user experience, and search engine visibility.
  • Search Engine Marketing (SEM): Comprehensive management of paid search campaigns, including keyword research, ad creation, bid management, and ongoing optimization.
  • Social Media Management: Strategic planning, content creation, community management, and performance tracking across various social media platforms.
  • Content Creation: Engaging and SEO-friendly content creation, including blog posts, articles, website copy, and social media content.
  • Analytics and Reporting: In-depth performance analysis, tracking, and reporting to measure the effectiveness of digital marketing efforts and drive data-driven decision-making.

Past Performance:

Our expertise and proven track record are reflected in successful collaborations with clients across various industries:

  • Increased organic website traffic by 50% and achieved a 25% conversion boost for a leading e-commerce retailer.
  • We generated over $1 million in revenue through targeted PPC campaigns for a B2B technology company.
  • We have built a strong social media presence for a lifestyle brand, resulting in a 150% increase in brand engagement and a 30% growth in customer base.


  • Dedicated Team: A team of experienced digital marketing professionals passionate about driving results and delivering exceptional client experiences.
  • Customized Solutions: Tailored strategies and solutions to meet your unique business objectives, industry dynamics, and target audience.
  • Innovative Approach: Utilizing the latest digital marketing tools, techniques, and trends to stay ahead of the competition and drive maximum impact.
  • Transparent Communication: Open and transparent communication throughout the project lifecycle, ensuring you are informed and involved at every step.
  • Client-Centric Focus: Building long-term partnerships by prioritizing client satisfaction, providing proactive support, and delivering measurable results.

Client Testimonials:

  •  – There are lots of people doing Digital Marketing. Unfortunately, very few of them will help you solve the RIGHT problem. Mike will ask you relevant questions and take you through a process so he can provide you with the right solutions. Cookie Cutter solutions do not address today’s challenges. Do you want measurable, sustainable results from Digital Marketing? Work with Mike.
  • In two start-ups, I had opportunities to work with Mike on either venture leasing or asset acquisition deals. In both cases, he focused on the big picture and how to create more value for my businesses. The deals were just tools for a bigger purpose – the relationship with Mike was the real value. He is one of the truly good guys in a fast business – technology.

Please get in touch with us for inquiries or to learn more about our digital marketing services.

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