Twitter ads offer an excellent way for businesses to market their products and services. Today, Twitter ads have become one of the most critical parts of any marketing strategy. The best part is, you can decrease the overall cost per lead by running a Twitter remarketing campaign for your business. According to Twitter, there are two ways to remarket your business to your existing leads and customers, including:
- Twitter ads
- Twitter cards
If you are new to Twitter marketing, you must be wondering how to remarket your offerings to your intended audience. Don’t worry! We will go through everything you need to know in this article. But before that, you need to learn what makes Twitter one of the best marketing platforms. So, let’s get into it.
Why use Twitter to market your offerings
Every eCommerce business owner aims to drive more sales. One of the most effective ways to make that happen is to add Twitter to a marketing strategy. The reason why that works is:
- It has been observed that Twitter users shop at least 6.9 times a month. On the contrary, the non-twitter users shop merely 4.3 times a month.
- More than 49% of female shoppers have revealed that Twitter, as a platform, directly influences their purchasing decisions.
If you want to engage more deeply with your target audience, Twitter is the platform for you. It allows you to win over your potential customers and boost your sales and conversion rate. It is the best place for you to showcase your products in a positive light, which eventually entices Twitter users into buying or engaging with them. So, benefit from virtually endless opportunities Twitter has in store for your eCommerce business. Plan out a strategy that leads you towards the goals you have set for your business.
Why run a Twitter remarketing campaign
The main goal of every brand is to be at the top of their audience’s mind. They want their audience to think of them first while engaging with the category of the products or services they are offering. This goal can be achieved with an effective Twitter remarketing plan in place.
With the latest development in Twitter ads, you can remarket your business to users who have or actively visit your website. You can use Twitter cards or promoted tweets for that purpose. The reason why marketing to this audience makes sense is they are already showing interest in your offerings. This makes them more likely to be converted.
Twitter ads are the push that your potential customers need to convert into your real-time customers. These ads allow businesses to connect with the relevant users who are more likely to engage with their products. To target relevant users, these ads use a combination of:
- Geographic targeting
- Interest targeting
- Follower targeting and more
Now that you have learned how Twitter remarketing can take your business to the top of your audience’s mind, it’s time to learn how to make the best use of it.
What can you achieve by running an effective Twitter remarketing campaign?
Following are the objectives that you can achieve by running an effective Twitter remarketing campaign:
- You can remind your potential customers that they haven’t bought anything from you in a while. This way, you can bring them back to your website.
- It keeps you present in the mind of your customers.
- It helps you reach the audience interested enough in your offerings.
- The frequent exposure to the company’s ads adds to its recognition.
- It adds to quality website traffic.
- You can promote your business by offering additional products to existing clients.
- Promotes customer loyalty.
- Adds to the performance of the investment.
Twitter remarketing opportunities
Twitter remarketing provides you with the opportunity to:
- Target the visitor of your website
- Target almost-there customers
- Target newsletter recipients
- Target your app users
How to target your website visitors with Twitter ads
Target your website visitors to boost conversion and sales. Following are the ways you can make the most of your Twitter remarketing strategy:
Use Twitter tags
To effectively market your brand on Twitter, you need to link your website with your Twitter ad. This way, Twitter will notify you who has or hasn’t visited your website. After gathering this data, Twitter will decide the audience to whom your ad will be shown.
To connect with your audience more effectively, you need to create Twitter tags and install them on your website. To make the most of Twitter tags, you need to set up Website clicks or conversion campaigns. Set attribution windows for each of the tags used. When a conversion happens after someone views or interacts with your ad, the window will credit to Twitter.
You can use multiple tags on your site. Choose a custom name for each of the tags. That way, you will make more sense of the reported results offered by the Twitter ad panel. These tags make it possible for an eCommerce business to tailor the audience. You can easily identify and remarket to the visitors who have recently visited your website or to someone with the same interest.
Go to the Twitter ad panel to create your first Twitter tag.
Limit your remarketing campaign to the best leads
Remarketing to everyone on Twitter is not a good idea. It would be best if you learned who your best leads are. Track the pages your website visitors land on the most. Based on this data, you can create custom experiences for the segment of the audience that is actually interested in your brand.
Remarket your products to the Twitter users who have
- Visited your website
- Downloaded your mobile application
- Subscribed to your newsletter
Identifying users who are interested in your business is the key to success when it comes to Twitter remarketing. You can persuade them to purchase from you by personalizing the way you market to them. Boost your existing remarketing effort by running a remarketing campaign using Twitter ads.
Adding a customized remarketing message to the most popular pages is a great way to entice and engage with your audience. Customize the lead’s experience as much as you can. It is the key to convert them as they click through your Twitter ad.
Select the Twitter ad type that works for your business
Two of the common ways to run your remarketing campaign is to use promoted Tweets or Twitter cards. Both of them are known as promoted tweets.
Adding an image to your ad makes it more visible. Therefore, while promoting tweets, don’t forget to include an image. This way, you will add to your ad’s visibility and enhance your click-through rate (CTR). Add 440 pixels by 220 pixels image to make sure it appears correctly when the users engage.
Selecting twitter cards:
You can also choose to advertise on Twitter using Twitter cards. Some of the best ones that work for remarketing include:
- Lead generation
- Basic app
- Image app
Lead generation card:
It lets you access user-specific information within just one click. This makes the collection of information regarding your potential customers easy. By clicking on this card, you can acquire the email address your Twitter audience uses to access their Twitter accounts. This card also provides you access to the real name of the user or his Twitter username.
This lead generation tactic enables you to approach the right audience with your marketing campaign. That’s what makes it a powerful tool to run Twitter remarketing campaigns. There are several hoops the lead has to pass through. You can minimize that number by implementing a lead generation tactic with a lead generation card.
These cards are exactly what their name indicates. They offer you a summary of your site. To attract your potential clients, you can use an image and a headline. This way, you intrigue them into visiting the page you want them to land on your website.
Including an image makes twitter cards much more effective than you expect them to be. If you want to remarket your mobile app, Twitter ad card are the ones to go for. These cards populate the information by collecting data from Google Play and iTunes App stores. To maximize CTR and downloads, you need to use a variety of basic app cards. You can make this happen by adding an image to build Twitter users’ interest.
How to get even more from Twitter remarketing
It may take you some time to get a hold of Twitter remarketing. However, when you get comfortable running remarketing campaigns, you can implement more advanced conversion tracking aspects in your campaigns. This way, you will be able to acquire more data from your tags.
Access to additional information allows you to understand how much your customers from Twitter are spending on your website. It will enable you to get a deeper insight into the return on investment. To track the success of your campaign, you can always check your Twitter ad dashboard. You will start to see the progress in a matter of time.
Multiple channels remarketing is the key to success in surviving in today’s market where IoT and AI are disrupting retail. Over time Twitter has proven to be one of the most powerful platforms to market your business. Additionally, Twitter has recently launched a new adoption that makes it even easier to connect with your intended audience. Today you can remarket your business on Twitter using Twitter cards and promoted tweets. To maximize the results of a Twitter remarketing campaign, you need to identify the most interested audience in your business. Moreover, you need to include an image to make the most out of your marketing budget. It will add to your return on investment.