Ecommerce link building is perhaps the most challenging part of eCommerce SEO, but it can also be the most effective. Along with content and technical eCommerce SEO, an eCommerce website’s backlink profile is extremely important in helping it gain more visibility for its target keywords.
We will share some of the best tactics and eCommerce link building strategies to get valuable links to grow your eCommerce business and drive sales:
Create unique and high-quality content
Your website can serve as a link source for clients and professionals in your industry by creating high-quality, relevant content. Link-worthy content can contain exciting elements, from a fun infographic to a big industry report.
This is an often overlooked aspect of informational content as most businesses only look at blogs and guides on-page SEO signals. Getting natural backlinks this way can be advantageous, but it helps actively share content with industry publications.
To start quality internal link building, you can also use WordPress. Check this article to know more details.
Write guest posts for industry websites.
Guest posts are a great way to communicate your specific knowledge and experience through written content and link building. This strategy can bring your content to a particular niche target audience, which can lead to referral traffic due to your article’s success. Use the guest post service to find blogs relevant to your industry. Look here.
Many reputable publications include do-follow backlinks in their guest post articles as they understand the value this brings to the member. While a guest post with an unrelated mention or non-subscribe backlink is still valuable, it’s usually worth prioritizing “subscribe” links as they will be more beneficial to your site in your backlink profile. For more natural backlinking tips in guest posting, please follow the link.
Submit a product or service for review
Another great strategy is to work with journalists and famous bloggers to get your product featured in future buying guides. Both journalists and bloggers often submit requests to tools like Gorkana and Response Source, asking companies to send them products in exchange for a review.
Simply offering free product samples to relevant influencers in your niche is a powerful way to increase your eCommerce site’s referral traffic and backlink profile. However, it is essential to research and focus on relevant blogs and posts, as Google places more value on backlinks from relevant sources. Choosing the most significant publications and influencers don’t always result in the most useful links.
Sponsor or speak at industry events
Another great link-building strategy you can use is sponsoring or attending events, especially if they are high profile and industry-specific.
This provides many benefits:
- increase in brand visibility/recognition;
- increase in web traffic;
- increase in potential customers.
If an event is hosted, it will have its website to link to your eСommerce website. In addition, your participation in these events may lead to other links from magazines or booklets discussing the event or simply to other visitors blogging about your performance.
Conduct competitor backlink analysis
Research your competitors’ link-building efforts to find websites open to advertising that may be willing to submit your website.
Using tools like Moz Link Explorer or Ahrefs, you can check a competitor’s backlink profile. With this information, you can start to get an idea of where your competitors have been featured and mentioned and why.
Finding opportunities is one thing, but we want to make sure that backlinks to our sites will be of value. Getting backlinks in quantity instead of quality will not only reduce your link-building performance but can also harm your site’s rankings.
A potential website should have a reasonable amount of traffic to retain value. It would help if you made sure that this site could drive referral traffic to your site. Ideally, a website should also include do-follow backlinks as a standard. Using SEM Rush, you can analyze a potential website’s estimated organic and paid traffic. This metric will give you a good idea of the quality of the lead.
You can also use this tool to find broken backlinks pointing to your competitors’ sites. For example, eCommerce websites are very common to remove pages out of stock, which means that the link source is pointing to a broken page. You can link to these posts to point this out and provide a replacement example on your eCommerce site, gaining a valuable backlink in the process.
Find unrelated mentions
Another quick win is finding unrelated mentions of your brand or website, contacting the publisher, and asking if they can add a link. You can explain that this will improve the user experience by setting up direct links to the websites they mention, which will make them more likely to use the publisher’s website in the future.
The easiest way to find mentions of your site is to use the advanced search operator:
- “trademark” -inurl:domainname.com
- For example, “jeanslover” -inurl:jeanslover.co.uk
This operator finds any mention of your brand other than on your site. You can then search through each result to see if the link is included.
Conclusion
Link building is an incredibly effective way to increase the organic visibility of your eCommerce site. Whether it’s creating regular, high-quality content, providing cutting-edge ideas for external sites, or simply using unrelated mentions, there are plenty of tactics for eCommerce companies to build their backlink profile in 2022.
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