- eCommerce

How to use Instagram to Grow Your eCommerce Business

There was a time when all people had for entertainment, information and business was Facebook. But now with the passage of time things have changed, now there are so many other platforms like Twitter, Pinterest and most importantly Instagram in business that the attention of people is now slowly drifting away from Facebook.

Especially if you are someone who is running an eCommerce business then you need to get your hands on Instagram right now. Instagram has 800 million monthly active users which are a lot if you consider it and you as a business owner can cash this massive user engagement to increase your sales and your followers. Instagram is a visual platform, and honestly, here it’s easier to build your audience because you just have to focus more on your photography and editing skills than any other thing. It’s obvious that your tags, descriptions and your videos matter on Instagram but what matters the most are the pictures you post.

Now, if you are someone new to Instagram and if you need some quick and effective tips that can help you expand your eCommerce business then you are at the right place, reading the right article. Today we are going to jot down a few ways that have always been a total win for the eCommerce industry.

Your posts must speak of your business

Running an eCommerce store is not only about focusing on increasing sales. No, it’s not only that, in fact, if you really want all of this to be effective for you then you need to establish the name of your brand in the best possible way and for that, every single of your post must exude your business at some level. You need to personalize everything on Instagram to make it work for you. From your pictures to your captions, you need to convince your audience that yes, you are worth their time and yes, you do
have something unique to sell to them.

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Follow the rule of thirds 

You don’t have to sound or seem too promotional because that can also be a big trouble for your business. It’s always better to follow the rule of thirds and deliver a balanced message to your audience. Your post shouldn’t always be about you selling your products or asking the people to take the products from you. In fact, you should sometimes use conversational posts and posts that can have an influence on your
audience so that they know that you really do care about them.

Use hashtags

Sure you can get free Instagram followers, but you shouldn’t make the mistake of not using hashtags and not posting content that can bring you more and more customers. Know that followers are just a number but what actually does matter is the fact that you engage those followers and make them buy what you have. There are total 30 hashtags allowed per post, and we’d suggest you use all 30 of them
because these hashtags can bring you the followers in a magical way.

Content is the king

Lastly, we’d say that your content is the number one thing you need to put all your focus on. You see your pictures, your editing skills, your photography and the captions etc, each and everything matters to your audience and if you really want to make your ecommerce business work then you need to focus on unique and interesting content no matter what.


These are some of the main ways that can help you expand your ecommerce business. So, use these tips, and we assure you that you won’t be disappointed with the results and the outcomes.

See also  Why You Should Add a Blog to Your eCommerce Store

How to use Instagram to Grow Your eCommerce Business

Digital Marketing Strategies by Understanding eCommerce

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