For numerous eCommerce businesses, holding on to new clients is as challenging as getting their attention. Therefore, lead nurturing is very important for direct-to-consumer (D2C) marketing and the cornerstone to building a solid eCommerce marketing plan is an email marketing strategy.
How important is email marketing in the eCommerce sector? We will be answering this question in the following paragraphs.
Importance of Email Marketing in Ecommerce
Your campaigns and email list usually direct traffic to your website by offering lots of incentives regularly. With 3,800% ROI, email marketing is way ahead of social media marketing in consumers’ option of the most preferred method of receiving promotional offers. In addition, email gives you the opportunity of reaching all your clients in a preferable personal space – the inboxes.
You can excellently use content marketing to create and share original, valuable, and engaging content to your customers through your email. With the possibility of communicating your messages and ideas to particular segments on the email list, you will be able to reach your clients in a personal and targeted way.
Selecting the Best Email Marketing Software for Ecommerce
As social media and eCommerce sites, an email strategy uses the latest and modern technology to schedule, personalize and optimize your emails. The best B2C email software includes:
- Active campaign
- Campaign monitor
- Constant Contact
With cool features such as CRM, connection to other platforms, and other analytics strategies, putting them beside each other (for instance, Klaviyo vs. Hubspot) can be very helpful.
Best Ecommerce Email Marketing Templates
A good email marketing service needs diverse emails with numerous applications for almost all situations. The best templates and campaigns that provide B2C email strategy its potency includes:
1. Welcome email
It is now a global aspect of the eCommerce shopping experience for clients to expect and get welcome emails whenever they subscribe to a mailing list or purchase an item from a store for the first time. You must set the tone and messages right when sending a welcome message because you sure want to give an excellent first impression to your new customer. This may go a long way in boosting a customer-seller relationship.
2. Promo/discount emails
One of the best ways of getting the attention and interest of your customers is through promotional emails. Use the promo email strategy to offer them direct valuable products and services. From seasonal sales to sitewide discounts, your customers will appreciate being informed about all the offers, including the latest ones from your eCommerce site. For exclusive access or first offers, including better incentives, ensure that the mailing list tends to be beneficial.
3. Abandoned Cart Emails
Common customer behavior is abandoning their carts before completing their purchase. About sixty-nine percent of eCommerce customers abandon their cart. So due to the high percentage of abandoned carts, abandoned cart emails have become vital and should be incorporated into your marketing strategy.
4. Order confirmation emails
A study made by Conversio shows that each order confirmation email gives eCommerce stores about $0.25 in extra revenue, which can add up significantly. Order confirmation emails are a good opportunity to segment various re-engagement strategies, including product education, product suggestions, and customer feedback.
5. Re-engagement emails
It is very natural for some customers to be disengaged from your company’s mails over time. So if some of your customers haven’t visited the site, purchased, or sent your orders in some months, you can use re-engagement emails to make them interested once more.