Business marketing has greatly changed following how things are done across the industries. When data is generated from the marketing campaigns, it is then processed and analyzed to collect essential information to give a clear picture of the progress of the campaigns. This calls for the need to incorporate data visualization into the process to shed light on the data generated and convert it into an easily readable model.
This indicates that data visualization plays a massive role in processing marketing data to help marketers develop better strategies that impact the company’s development. However, it would be best to learn to use different data visualization features to analyze data and produce reports using different data visualization tools. In addition, data visualization works hand in hand with content marketing to safeguard potential market audiences for businesses.
Analysis has revealed that approximately 84% of all companies have a content marketing strategy to facilitate their daily activities. However, before we dive deep into how data visualization and content marketing collaborate to achieve a uniform goal, there is so much that you need to learn about data visualization. So let’s uncover the hidden information!
What is Data Visualization?
Data visualization (line chart, bar chart, Box and Whisker plot, gauge chart, etc.) involves translating huge amounts of complex data into simple and appealing data sets. Apart from making the data easier to read, data visualization also helps content marketers attract their respective target audiences to read the information displayed. Any company with an established content marketing strategy is said to have robust roots in data visualization.
When processing data to generate insights, data experts use different visualization tools to analyze the marketing data before generating the final data report. First, however, marketers need to learn and understand the best data visualization practices to be better positioned to generate accurate data reports that deliver a clear message to the market audience. At some point, you may realize that the imagery you are using is confusing the readers instead of being informative.
If you have a good grasp of how data is collected and processed, you stand a better chance to analyze any data regardless of how complicated it is. As indicated earlier, data visualization operates at the back of content marketing to help digital marketers deliver their message in the right context and to the right market audience. Marketers can now combine the power of content marketing and data visualization, and they will have a better strategy to attain their goals.
Below are some of the hacks you need to know when using data visualization for content marketing. Let’s get started!
Impress the Audience Using Statistics
If you combine data and storytelling, you automatically increase your chances of getting leads within your business and making money. In addition, this methodology will shock you when you look back at the amount of data you will have used to point out potential leads among your customers. This is a great strategy, especially when your marketing team uses sales data in-house to convert potential leads.
When using an in-house sales strategy, you will realize that you will likely convert an average of twelve leads out of fifteen within a shorter time. Furthermore, you will realize that this is an incredible achievement that can transform your business brand, provided that you can stick around with this marketing methodology. The goal is to ensure that you switch the minds of 80% of prospects to opt for your business and the products and services you offer.
Also, consider sending follow-up messages to potential clients and asking them about their experience after using any of the products or services you offer. For example, when you realize that approximately 90% of the customers are happy with their recent experience, you can use this information to attract more potential customers from your target market.
Create a Clear Image for Your Customers
Knowing the exact pictures of your business can perform better than in the past since you will know whom you are dealing with. The problem is that getting the real picture of your customers is not easy since you need an advanced approach that will enable you to navigate the process. However, you can opt to use the client’s demographic information to create a buyer persona and point out the best places to get leads.
Also, you can channel most of your investment in social analytics to understand more about the customer journey. It would help if you also found the top lead magnets that can get better results for your business. For example, identify the best time of the day and the weak when you can post content to interact with your customers in real-time. Once you have collected all this information, you can return to the drawing table and get a better solution for your business.
Engage Your Audience
Designing incredible infographics is one way of engaging with your audience. The marketing team engages their respective audiences through marketing campaigns by investing in data visualization and storytelling. In addition, infographics play a huge role in strengthening the message you intend to deliver to your audience so that everybody can understand without requiring interpretation or further explanation.
You automatically attract your readers’ attention when you use stunning visuals in your content publications. Many will likely be attracted to your post and read your published message. When the message gets to your market audience, you can now persuade them to take action depending on what you want them to do.
Create Sharable Content
When creating content for marketing purposes, you need to ensure that readers can easily share the message with their close friends and family. You need to create infographics, images, and white papers that people can easily share. The marketing team can look out for the most recent survey results, convert them into an image, and share it with the target audience. Creating something easy to share will automatically spread to other people within the business industry.
Ensure that the content you are creating is in the same line with the nature of your business. For instance, if your business operates in the mortgage broker sector, you should invest in content that belongs to this niche. Apart from making the content informative and shareable, it will also impact the growth a d development of the business.
There is no doubt that data visualization significantly impacts content marketing. Researchers say that about 60% of marketers generate at least one content piece daily. This means there is higher competition in content generation, and marketers should be keen on the kind of content they create. The only weapon you can use is ensuring that the content you create adds value to readers and is easy to understand. Then, incorporate different kinds of visuals in the content to add weight to the message you are trying to deliver to your readers.