How to Use Branded Promotional Items to Boost Your Business

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How to Use Branded Promotional Items to Boost Your Business

Giving out branded promotional articles is the best way to keep your business name high in front of existing and potential customers. Just remember a day when a company gave you something highly useful item, and the name of the company surely pop-up into your mind for the long run or whenever you use its products. Therefore, branded promotional items always lead the industry in the race for quality products.

How to Use Branded Promotional Items to Boost Your Business

As these products are a little expensive, the companies prefer to giveaway them to the target audience only; here is how:

Promote your Products on Social Media

Social media is a platform where any company can target any audience—these platforms like Facebook, Twitter, and Instagram. Pinterest or many more, the audience can be easily diversified according to gender, profession, income, or geographical diversity; therefore, if you offer your product to a certain category based on marketing strategies. In addition, if people post your brand’s products by using them, it will greatly boost your business.

Conduct Contests on the Internet

Many people are always excited to participate in online contests and win special prizes from them. In addition, they also prefer to share and show off their winning with pears and dears. Therefore, targeting those people over various contests can greatly benefit your brand promotion. So, from shirts, t-shirts, drinkware, and headwear to any writing instruments, you can gift anything to them.

Use your Products as Awards

Apart from online, many offline contests and competitions are conducted at various meets. Many of them are conducted by NGOs that always need event sponsors. So, you can be a part of their sponsor team and offer your promotional items as an award for the winner. With these awards, you can also get a chance to be on news headlines without paying a penny to print media. Apart from NGOs, you can also offer your products to schools, colleges, or club events.

Use Buy-one-get-one offer

This is one of the best ways to promote your branded products. People always want to acquire branded products at very low rates. Therefore, they always look for big discounts, sales, or other online and offline offers. So, offering your product with the buy-one-get-one offer is a great way to attract people to your store. This offer attracts everyone, even people who won’t come with the motive to purchase.

Offer your product to existing customers.

As per the study, a business earns 80% of its earnings from its present customers and 20% from the fresh. Therefore, it will be good to say your present customers are the real deal for your business promotions. So, offering your branded product to them is the best way to boost your brand image. In addition, it will motivate them to come back to your doorstep.

Some Other Useful Tips

To make your campaign successful, there are some other useful tips:

Define Company Objective

The clarity of business objectives is one of the basic requirements for any organization. So, whatever your goal is to generate traffic or show your product at the exhibition, it must be clear.

Target your Audience

The study shows that if the last effective advertisement is done to grab the audience’s attention, it can produce better results than distributing your promotional items in bulk to non-users.

Create a Central Theme

Your promotional product theme must be properly matched to your company logo theme. For example, so that people can easily recognize your business from a distance, Uber t-shirts in green and Zomato in red is the perfect example to catch the public eye of the crowd.

Develop a message that supports your business.

Many business owners also prefer to have a business slogan in connection with the logo. So, while designing a business promotional item, do not forget to add your brand slogan to every item. It will help you to stand out from a large audience.

Choose a product that your recipient will use.

Branded products have durability and longevity. Therefore, choosing your promotional products depends upon a longer shelf-life is better. The more the customer uses your product, the better it will be for the business. So, while deciding on  your promotional products, always consider the following aspects:

    • Items usage
    • Quality of item
    • Uniqueness of product
    • Looks
    • Impression about the company

Bottom Line

Gifting Personalised items are the best way to promote your business. These items work better than offering your business cards. Moreover, if you are using branded items, they can act as the icing on the cake for your business promotion. People are using branded items to build a reputation.


Ethan Lee
Ethan Lee

Author Bio

Ethan Lee is an entrepreneur and marketing specialist at Logpro, one of Sydney’s best corporate gifts & promotional items suppliers. He is a part of the team developing new marketing solutions for business clients. When he finds time for writing, he loves to share his experiences about creativity, teamwork, and related business topics.

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