Everybody’s looking for new ways to enhances their eCommerce store. The good news is if your website is on WordPress – you have loads of options to take your site to the next level.
In the online world, competition is fierce. For this reason, you need to continually be optimizing and improving your site.
Below, we’ve tried to share some different steps that you can take, to make sure your site will help you break some personal records, and reach new goals this year.
Split test everything
The thing with experimenting with new tactics is that you have to continually test if it’s worthwhile.
Small changes can make a huge difference. For instance, if you change the color of your CTA button, you can increase the conversion rate by 72%.
To run the best split tests on your site, you can use specific tools that make the process easier. This includes Simple Page Tester, WordPress Calls to Action, and Title Experiments Free.
These will help you test landing pages, call to actions, and blog posts titles.
Nelio AB Testing is one of the best-known split testing tools, that allows you to run tests on anything on your site. This is a comprehensive tool that will help to check that everything runs smoothly.
On this same note, in order to accurately know how to improve your site, you have to collect one imperative thing: Feedback.
You’ll never truly know how well something is performing if you don’t get visitors to leave you feedback.
Regularly check your analytics, and find out what your customers are clicking on, and what they enjoy.
Google Analytics is the best option for you.
Also, actively ask your visitors for feedback, and take notice of all comments, emails, and social media posts regarding your website.
As an eCommerce site, you have to ensure that your website is working to its prime
Investing in content marketing is one of the best things that you can do for your eCommerce site.
It’s a great way to grow the number of visitors to your site, and increase sales. That’s precisely why the majority of online stores also have a blog.
We asked Tania Jensen, the head Content Strategist at Top Writers Review about content scheduling tools. Here’s what she told us: “Keeping up with your blog schedule can be difficult, that’s why tools can help you out a bunch. It helps you to publish your blogs on social media, and get the attention that you deserve. In terms of finding topics to write about, keep up with industry news, and research into unique topics.”
Something that goes hand in hand with content marketing is social media, as we briefly mentioned.
In fact, it’s a solid form of content marketing, that eCommerce sites need to utilize.
Every single post that you make on social media has a chance of going viral.
You could also offer an incentive to your customers, that will make them post on their social media accounts.
For example, offer your customers a coupon code, in return for a post on their Instagram.
Follow a “Post on social media and use the #MyCompany, to get 10% off your next order”.
WordPress becomes highly advantageous when you use their array of plugins. They have anything, from SEO analysis to logo design.
For an eCommerce store, there are certain plugins that can take your site to the next level, helping to increase leads and sales.
Our absolute favorite plugins are:
- YOAST SEO – Helping you to rank your site higher on search engines. This is easy for everybody to use.
- Popups by OptinMonster – Helps you to grow your email marketing list
- MonsterInsights – This helps you to get traffic, and also retain it.
- WooCommerce – The most popular eCommerce solution for WordPress.
- Easy Digital Downloads – This is for vendors and virtual products. It also comes with multiple payment options.
Coupons & Discounts
It’s common knowledge that if you want to generate more sales that coupons and discounts are imperative.
However, just like with your content and social media, you have to promote these coupons and discounts.
One of the best ways to do this is by adding a temporary header to your site. No doubt, you’ve seen this on another eCommerce site already.
Ultimately, when a visitor enters your site – they see that you’re promoting a limited coupon code, and will feel more inclined to buy something.
Of course, social media and emails are also a great way to spread the word about your discounts.
SEO is absolutely essential for an eCommerce site. If you want to grow your website and take it to new levels, you have to practice (at the very least) basic SEO.
Keyword research, blog posts, and META tags are all things that you should be looking out for.
YOAST SEO, as we mentioned earlier, is the best WordPress plugin for all your SEO efforts.
Once you gain an email address, in whatever way, it’s important that you use it to benefit you.
There’s a perfect medium for eCommerce stores when it comes to email marketing.
You don’t want to send them too many, as it risks being seen as spam, and your customer may unsubscribe. However, you want to ensure that you’re sending out a reasonable quantity, that’s relevant to your user.
To build an email list, you can use plugins like OptinMonster, SumoMe, and MailChimp.
If you have the tools available, try to send personalized emails to individual customers based on their past buys.
While we’re on the topic of email marketing, it could also be smart to opt for another type of messaging tool.
Push in notifications automatically notify your audience when you have published new content or added new products to your site.
Many e-commerce sites, news platforms, and blogs use push notifications to help take their website to the next level.
It doesn’t have to just revolve around your blog content, you can also send notifications out about sales or discounts – this will undoubtedly attract attention.
OneSignal is an excellent tool for you to get started with Push Notifications.
With all these highly technical and advanced strategies, have you considered making your site more user/buyer friendly?
You need to make sure that your site is easy to use, products are super easy to find, and every part works in the best way possible. A
Again, this is where splitting and feedback come in – but you also have to make some changes on your own initiative.
Own main tip, in regards to this, is to remove any barriers to the checkout process.
Research has shown that 23% of users will abandon their shopping cart if they have to create a new user account. The option to checkout as a guest could be beneficial to you.
Don’t worry, with guest accounts, you can still automatically generate an account for them, and gain permission to add their email to your mailing list.
Growing your eСommerce website can seem like a difficult task. However, if you follow the above steps, you can absolutely take your site to the next level.
WordPress is such an excellent platform to use, due to its fantastic add ons, and user-friendly design options.
It goes without saying that every eСommerce site is different, and will respond to different marketing techniques in different ways.