Online marketing strategies are often categorized into paid and organic.
While building organic reach is harder than you’d think, paid marketing is a quick and easy way to reach your target audience.
Implementing on the right platform enables you to build brand awareness and attract web traffic.
In this blog post, you’ll learn more about selecting the right social media advertising platform to reach your target audience.
Let’s dive in!
Benefits of Social Media Advertising
Being active on social media is essential to connecting with your target audience.
Social media advertising will get you results within an hour of reaching your audience.
Here are the top 3 benefits of boosting your social media advertising:
Increased Brand Awareness
Social media advertising enables you to increase brand awareness from the get-go. Regularly uploading content puts your brand there for people to see.
Once they become familiar with your brand, they’ll likely tag you in their post, extending your brand reach.
Improved Brand Loyalty
Considering customer opinion increases satisfaction, resulting in brand trust and loyalty.
Once people know your brand and the value of your products and services, they will prefer to purchase from you.
Higher Conversion Rates
A loyal customer will keep coming back to purchase your product and services. They may even recommend it to others via word-of-mouth.
From higher brand visibility to improved conversion rates, it all boils down to effective social media advertising.
Having explored the benefits, let’s select the right social media advertising platforms.
5 Tips to Select the Right Platform for Social Media Advertising
Social media advertising doesn’t work with a one-size-fits-all approach. For instance, what works for Instagram may not do well on Facebook.
Here are some tips for selecting the right platform to advertise on social media:
Identify Your Target Audience
Understanding your ideal target audience is essential. This ensures that the correct message with high-ranking keywords is sent to the right audience.
People who buy from you can give you an idea of who identifies with your brand. To pinpoint your audience, analyze your existing customer base and conduct surveys.
Create at least 3-5 buyer personas. This will enable you to determine the target consumers’ general demographics, personalities, and needs.
Use Google Analytics to analyze and understand user behavior.
A clear vision will help you decide on the right platform for social media advertising. Chalk out goals before you begin advertising.
For instance, if providing customer support is your main goal, advertise on Twitter and Facebook.
Research Industry Competitors
Analyze competitors before building a social media advertising strategy. Find answers to questions such as:
- What advertising platforms are they using?
- What are the characteristics of their ideal customer?
- How engaged is their audience on each platform?
Understand Different Platforms and Their Uses
Study the channels you’re considering and ensure you understand the protocol.
This will help you pick the right platform and avoid communication errors.
- Facebook: Connect with family, friends, and co-workers
- Twitter: Have conversations on trending topics
- LinkedIn: Share professional expertise and information
- Instagram: Share photos and video
- YouTube: Watch online video
Measure and Adjust Your Strategy
Measure monthly social media statistics and analyze posts to determine which performs best.
Align your social media calendar with your insights to strategically plan posts.
Reaching your target audience increases your brand reach and boosts conversions.
With social media advertising being the quickest way to reach your target audience, it is a good idea to factor it into your marketing strategy.