How to Research Keyword Rankings for Small Businesses

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How to Research Keyword Rankings for Small Businesses

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Generating clicks to your website isn’t rocket science. However, you should be aware that there is a definite learning curve. You can make it easy on yourself by following a few simple guidelines. One of the very first things you can do is to research keywords. These are phrases that people use for searches on the web.

Make a List of Specific SEO Keywords

Do you want to generate some high-quality law firm SEO for your legal practice? You first need to make a list of phrases relevant to your industry. Remember that these also need to be specific to your local area. The list of SEO keywords that you come up with maybe something along the lines of:

  • Buffalo divorce lawyers
  • Divorce lawyers in Buffalo
  • Western New York law firms
  • Buffalo family lawyers
  • Buffalo divorce mediation
  • Local Buffalo law firm
  • Buffalo child custody lawyers
  • Divorce settlement lawyers Buffalo
  • Upstate New York divorce lawyer
  • Buffalo divorce legal firm

The key will be to use a mix of broad and narrow SEO terms. The broad ones will drive the most traffic directly to your site. The narrow ones will drive more specific traffic. These terms will tend to rank higher in the search results. A combo of both kinds will get you the perfect mix of visitors.

You Don’t Always Need the Top Result.

A major misconception that many business owners seem to suffer from is that they have to be number one in all things. This is far from the truth, especially when creating top-shelf SEO. The matter is that you should use SEO to rank consistently in as many places as you can.

In other words, unless you’re a major multinational company, you don’t need to be number one in a single major area. Instead, a small business should rank in the top 10 in a number of areas. The more you can spread your content, the more likely it will be seen. Expanded visibility will help you to grow.

Make Use of Free SEO Research Tools

You don’t have to spend a million dollars to research keywords effectively. However, this isn’t a smart strategy if you are a small business on a shoestring budget. It would be best if you used free keyword tools to get started. There are plenty of these tools on the web. Using them will help give you a feel for what phrases you should use.

Researching SEO keywords should always come down to a matter of practicality. First, you need to know which phrases are trending high and seem to be at the bottom of the search engine barrel. Then, a simple search on the web using phrases that you think are optimal will let you know if your SEO instincts are spot on.

Watch the Keywords Your Rivals Are Using

One of the best things you can do to get a good grip on SEO is to observe your rivals. How are they using SEO to drive more clicks to their site? What keywords and phrases are they using to top the search engine results? And what are they posting on social media that yields so many viewer responses?

These are questions that you should be asking yourself. Beyond that, you should be copying what they do. At the same time, you should also observe what they are getting wrong to avoid it. Watching SEO in action is a great way to form your strategy.

Optimize Your SEO to Increase Your Success

Optimizing your SEO is the key to getting more clicks to your site. You can qualify your SEO in many ways. First, you want to use general, narrow, and local terms to shape the results. Doing so will let you quantify the kind of traffic that you receive. Then, once you have them on your site, you can quickly convert them.

How to Research Keyword Rankings for Small Businesses