Due to the rapid digitization of the world, there is a lot of competition online. There are millions of sites on the internet, and tons of new ones pop up every single day. Many entrepreneurs are trying to make their sites a household name, which is why they’re utilizing various strategies, including content marketing. If you are struggling to get your articles to rank on the first page of Google, then these tips will help.
Backlinks are links from external sites pointing back at yours. Having a lot of good-quality backlinks will help boost your search engine ranking. Try guest posting on other blogs or ask other bloggers if they would link back to you in exchange for some incentive. The best way to get links is to earn them by creating content that sites themselves want to associate with. This means sources from major publications, influential bloggers, and non-competitors who produce great content in a similar area.
Just remember that not every site is the same. You only need to guest blog on sites that have a high Domain Authority. You can check out a site’s DA here for free. Posting on sites with lower Domain Authority can harm your site’s ranking. You can take help from quality link-building services to create these quality links.
Choose a Great Topic
Every great article begins with a great topic. So make sure you spend some time to make it compelling. For example, let’s say you own a business that sells vegan smoothies. You could write a blog post about “The 10 Best Vegan Smoothie Recipes in 2022” or something similar.
Google will rank an article that contains all the information someone needs to know about a topic better than articles that only scratch the surface. This means looking for topics that you can write a lot of words on. Long-form content helps to establish your site as an authority in the domain you are writing about and improve your search rankings.
Research Your Keywords
After brainstorming about a content topic you must put your energy into keyword research for that particular topic. Think of keywords as the bait a fisherman uses to catch fish. People search for specific words on Google, and the search engine spits out articles that its algorithm determines the best in terms of containing the intended information.
Make use of tools such as Answer The Public or Google Keyword Planner to find keywords to include in your article. For instance, if a vegan food delivery website wanted to rank for the topic “vegan smoothie recipes”, they would enter those words into either of these free tools or some other paid tools and check what keywords show up. You can also hire SEO services from a reputable company to find these keywords.
Make sure to include keyword phrases in the title of the article as it is the most vital element in an article. Search engines pay particular attention to the title and always index it. You also need to ideally include a keyword phrase in the article’s first few sentences. Make sure the meta description is compelling so that a user would want to click on your link just by reading it. Just like with the title, you should use a keyword phrase in the meta description as well.
Make use of keyword phrases throughout the article body. However, try to make it look relevant and subtle as previously internet marketers thought they could trick search engines into ranking their content better simply by repeating keywords over and over again throughout their text, often several times per paragraph. Now you simply can’t do that, as Google algorithms are smarter and can penalize you, which will only affect your rankings negatively. Try to add keywords according to a ratio of actual words you use in your article. Try to put one keyword phrase per 100 words of text.
Write Great Content
If you want your article to beat the competition and rank high on the first page, then you need to offer absolute quality content. Try to produce content that is relevant, interesting, and helpful for readers. You also need to write often so that people know you’re always updated with new information. Make sure there aren’t any errors, and the links you include are of high quality. For this, it is advisable to hire SEO services that offer link-building services.
Optimize for Mobile
In today’s digital age, it’s more vital than ever to have a well-optimized website that looks great on any device. Search engines now prioritize mobile-friendly sites as online behaviors have shifted from desktop use to mobile phones. Your website and article need to be easy to navigate and view on smaller screens.
Phones and tablets are the go-to devices for browsing the web and reading articles nowadays, and if your site or article isn’t offering a mobile-optimized layout or reading experience, it will be very hard for your article to rank on Google.
Increase Page Loading Speed
There are a lot of reasons why businesses want their pages to load quickly. Speed is a crucial component of user experience. If your website or article takes forever to load, then customers will bounce from your site and go to an alternative site. Google sees the churn rates and considers the loading speed of pages as a distinguishing factor to award rankings. Slow-loading websites also have this perception that they are not technically sound, which means they might be prone to cyber-attacks. This deters people from visiting them.