How to Promote Your Business on Social Media: Features of Online Advertising
- Digital Marketing, Social Media

How to Promote Your Business on Social Media: Features of Online Advertising

Today social networks are so deeply embedded in our lives that a whole generation of people has already grown-up who cannot imagine their life without such a method of communication. Virtual life has become intertwined with real life, and the idea arose that the benefits of one reality can be enjoyed while in the framework of the other. It should be recognized that social networks play a role in human life, so it is worth paying due attention to them in the promotion of goods, services, and organizations due to their mass. 

The emergence of new social networks, the development of existing ones, and clients’ interest in them ensure the stable growth of the sphere as a whole.  Social networks today are not only a means of communication and entertainment, but it is also a tool that commercial companies should use when implementing promotional activities. Social networks have accumulated such an audience that businesses can no longer ignore this communication channel and are forced to consider the opinions and feedback about themselves and their products expressed by users of social networks. The main advantage of advertising activities in social networks is the efficiency, accuracy (targeting to potential customers), virality, and the possibility of constant interaction with subscribers.

6 Reasons Why You Need to Promote Your Business On Social Media

Advertising in social networks is aimed at promoting companies, goods, or services to specific social groups. Hence, the presence of a ready audience, which can be quite easily segmented according to several parameters – is a massive plus of social networks. 

Advertising in social networks allows you to solve many problems in the shortest possible time:

  1. increasing loyalty;
  2. attraction of audience;
  3. recognition;
  4. getting feedback;
  5. increase in sales;
  6. repeat sales.

9 Main Advertising Tools On Social Media

A distinctive feature of social networks from other advertising tools is the ability to build continuous communication between a company and its target audience. For example, once a user has become a subscriber of a company’s community, it can constantly interact with him through a newsfeed, offer products or services, report on promotions, build brand awareness and manage customer loyalty through constant contact. Thus, today advertising on social platforms is a popular and relevant way to attract the target audience to the brand, goods, or services.

The main advertising tools and methods in social networks:

  1. targeting – targeted advertising
  2. guerrilla marketing
  3. viral marketing
  4. applications in social networks
  5. articles and publications
  6. commercials in video and audio recordings
  7. mobile advertising in social networks
  8. creation and promotion of interactive elements (widgets, promos)
  9. work with opinion leaders (bloggers, popular personalities)

The main advantage of social networks is the maximum opportunities to focus an advertising campaign on a particular target audience segment. In addition, users who have registered in social networks themselves provide a maximum amount of information about themselves: age, hobbies, and many other facts. As a result, there is significantly more information than in other marketing tools, which allows you to work only with those users who are the best match for your target audience.


Bio: Hannah Butler works as an essay writer in writemypapers4me.net, which provides expert paper help for students. She likes sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Hannah enjoys rock climbing and bike riding.

How to Promote Your Business on Social Media: Features of Online Advertising

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