5+ Top Digital Marketing Tips on How to Promote Telehealth in 2022
Recent studies indicate telehealth usage has increased almost 38 times from the pre-COVID-19 baseline. Surprising? Not at all.
Telehealth enables medical providers to offer quality patient care with added convenience. What’s more important, it highly improves the accessibility of the healthcare provided. Yet, the hyper-speed progress of the telehealth industry is triggering intense competition coming from all sides.
Given the latest popularity in telehealth, many providers are hiring medical software development teams to build advanced telehealth solutions such as patient portals, video appointments, emergency assistance, accessible health records, data storage, and much more.
But how do companies increase awareness of their new services and stand out in the market?
The answer lies in effective digital marketing.
Are you a medical provider wondering how to promote telehealth?
If the answer is yes, then you are on the right page. Here are the top telemedicine promotion tips you need to know about.
Winning Digital Marketing Tools on How to Market Telehealth.
#1: Update your website
Your website is the patient’s first interaction with your medical organization. An informative, user-friendly, and highly functional website will help your institution look trustworthy and professional. This means it should be the starting point of your telemedicine marketing strategies.
What kind of telehealth services do you offer? It can be a virtual diagnosis, e-prescribing, or HIPAA-compliant telecommunication. No matter the service, it’s important to have an informative telehealth service page highlighting all the telemedicine solutions provided. Why? Because patients will first search for a convenient and professional service online, rather than visiting a hospital and waiting in line.
Remember that the user experience is the key component. Reacting immediately to their questions noticeably improves communication with your website visitors and augments the conversion rate. That’s why many health providers invest in web development teams to build advanced chatbot solutions for them.
#2: Supercharge Your Search Ranking
Today, patients don’t need to go to the clinic to receive quality care as they can sign up for telehealth services straight from the first page of the Google Search. This allows telehealth providers to dramatically increase their reach through effective search engine optimization (SEO) services.
SEO techniques boost your website’s ranking in search results by driving more traffic to your page. Consequently, the chances of attracting your potential audience are higher.
What processes does SEO mainly include?
- Website Audit & Competitor Research
- Keyword Research
- Content & On-page Optimization
- Technical SEO
- Off-Page & Local SEO
- Monitoring and Reporting
You should know that search results on page 1 get 95% of all digital traffic. That’s why it’s essential to make sure your website is 100% optimized in all these areas to get maximum traffic.
#3: Drive More Qualified Traffic
Pay-per-click (PPC) advertising is one of the most effective tools for triggering more qualified traffic to your website. According to recent statistics, for every $1 spent on Google Ads, businesses earn average revenue of $2. That’s why it’s highly recommended to include paid ads in your telemedicine marketing strategies.
Paid advertising appears at the top of the search results, above organic listings, which will give you an immense traffic boost. In addition, it allows building bid strategies around the keywords that are tightly related to your telehealth services. This means that your paid ads efforts should focus on reaching the target audience searching for a telehealth provider.
Useful tips in pay-per-click (PPC) advertising:
- Build a keyword list around the services you are offering through telemedicine.
- Consider a broader geotarget. As mentioned above, when it comes to telehealth, patients may be less concerned with where you are from and more focused on your telemedicine solutions.
#4: Boost Successful Email Campaigns
Email marketing is another powerful form of digital marketing. It helps companies to build and maintain relationships with their customer base. That’s why make sure to include email campaigns in your telemedicine marketing plan.
With effective email campaigns, you can:
- Raise awareness about the telemedicine services
- Onboard and familiarize your patients
- Remind them about existing services
- Send promotional and educational content
- Gather information, etc.
To create an email campaign, first, you need to choose an email platform—popular platforms such as Mailchimp, Active Campaign, HubSpot, etc. Once you complete the setup, start building your email lists, creating different campaigns, tracking and analyzing the results.
Professional digital marketing teams also specialize in email automation, allowing them to engage better and nurture patients who show interest in telemedicine services.
#5: Create Engaging Content
Finally, align your content with your telehealth marketing strategies to attract, engage, and retain your target audience. Generating content tailored to your audience will rank your website on the search engine results page (SERPs).
Helpful tips in content marketing:
- Develop keyword-based content to support your SEO activities
- Make the content scannable. Web readers always scan the page to find the specific information they are looking for. If they don’t find it easily, they immediately leave.
- Choose proper topics to attract and engage your potential patients.
Putting effort into 100% original telehealth content will help your medical institution become a valid source of information for your audience.
Now you have the critical answers to how to market telehealth.
Many tools and methodologies can be used in a digital marketing strategy. However, the five mentioned above can be the starting point when taking the first steps towards promoting your telehealth service. Digital marketing is about experimenting, measuring the results, implementing the findings, and doing it again.
Setting the right goals, finding out information about your target audience, and many more activities are the basis of every marketing strategy. In addition, there are full-service digital marketing agencies with experts who cover digital marketing from a 360-degree perspective.
These services include, but are not limited to:
- Strategic Marketing
- App Store Optimization
- Google ads
- Social media marketing
- Email Marketing
- Content Marketing and many more.
Are you ready to explore more? Click here for more information.