If you are wondering how to optimize a Shopify store, now is the time to pull yourself together because, in this article, we will solve the arising questions. Optimization of Shopify sites and speed can be fastened by running experiments dialed in the tactics. There is a different type of optimization that needs to be considered before optimization of Shopify sites.
- Technical optimizations
- Design optimizations
- File minification
- Reducing server requests
- Image optimization
In this article, tools and knowledge regarding the improvement of performance are given. Performance of the site will be improved with how to analyze, optimize, and benchmarking performance.
Why Optimize Your Shopify store?
Optimization of the Shopify store improves the load speed of the site and metrics. Faster speed of website generates more revenue.
- SEO ranking
- Conversion rate
- Organic traffic
- User experience and management
Page speed factors
How fast main page speed factors determine the speed of the loading page. Here we list out various main factors that determined the page speed.
- Speed of server
The speed of Shopify servers is fast and removes the headache of worrying about the speed.
- Connection of server
The connection of the server and its speed are different for the user and geographical location. Shopify server is effective even if users are using it on mobile.
- Several requests
For loading, the page request files are needed. Files, images, and apps needed to be downloaded from the server to contribute to the requests’ total number.
- Weight of page
If page weight is reduced and the server’s request improves a site’s speed by fastening it.
Tools to Analyse or Test Site Speed
There are various tools available for analyzing and testing site speed. Here list of the popular ones.
- Shopify Analyzer
- AMP by Shop Sheriff
- Crush Pics
- Google Pagespeed Insights
- Chrome Dev Tools
Tips for Optimizing Your Shopify
There is not any end to optimization if every little detail is considered, even in technicalities overhaul. More looking into every detail requires more time and money to create a hole in your pocket.
The most significant optimization required to increase the speed of the site is explained below.
Images are higher in quality and need more storage space; for making site speed faster, image optimization is required. Image optimization can be done in three ways.
- Image compression
- Image size on the server
- File type
Compression reduces the size of image files. Even the difference cannot be easily noticed. Algorithms are used to combine data and the same patterns; the number of colors required is also diminished, not required metadata is lined in Image compression.
Image size on the server
It refers to when an image is downloaded from a web page, what will be the image dimension. Some images are larger in dimension and require more time to load. This issue can be resolved by editing liquid code to load a smaller image.
The file type is the image format; it could be in JPG, PNG, SVG. JPG is suitable for photographic images. SVG is good for large-size graphics logos, icons. PNG is good for graphics with text.
2.Reducing server requests (apps!)
The number of files loading on the web page makes it load slower. The number of files needs to be reduced to make the fast-loading speed of the webpage. There are 2 factors for Shopify sites.
- Application Analysis
- Lazy loading
Apps are great for each online store, but it’s necessary to keep in mind that more apps will add extra load time. Uninstalling the app and Go on a wild goose chase is not a recommendation. App optimization is the only way to solve this issue.
- By uninstalling the unnecessary app.
- By removing the old app code.
- By conditional loading app scripts.
Lazy loading is the technique of performance optimization used when the user scrolls down the page after the initial page load. There will be a reduction in pages up to 10 % to 30% by implementing lazy loading.
- File minification
The computer only understands the commands and string of characters provided to it by coding and doesn’t care about style, so the files are compressed to save extra load.
Developers perform technical optimization as it requires a high knowledge of technology.
Fix server error
Server errors caused by old app code and broken code loading. Errors can reduce the load speed of the site and need to be fixed ASAP.
Shopify handles gzip Compression, and when a third-party app is serving up uncompressed files, a warning in the analyzer will show up.
If a warning comes for more than 50 kb files, there is a requirement for investigation. For this, open the Gzip compression detail for the file name. If there is a file related to an app, contact them for compression.
Async non-essential scripts
Nonessential script causing page speed slowly; in this scenario, it can be moved to the bottom of the page or load asynchronously. This will improve the page load speed by fastening it and display to the user. Async loading is like downloading the script in the background, then implementing it when it’s ready.
- Design optimizations
Nontechnical optimization affects the site’s performance and look. If the site is not designed well and not optimized, it will increase the performance risk.
Use of hero instead of sliders. The hero is referred to as the image on the side top of the homepage. The image shows how amazing it is to have your product, such as a photo of college students and a lifestyle image. Sliders are referred to as an image that slides through large banner images. Sliders are responsible for making the site loading speed slow down.
Carousels only 1,2 are good and not more than that. It is used to show trending products, favorites.
Shopify stores need to be optimized on time, so an ounce of prevention is worth a pound of cure. The performance will be improved, and page speed will be fastened if various optimization tips are kept in mind. Using these tips will help you make your Shopify store faster; however, if you are struggling to implement these tactics, hiring a Shopify developer is a good idea. Just make sure that the Shopify development company you hire has enough experience in optimizing Shopify-based eCommerce stores.