Ask a successful B2B marketer or any person about their story, and they will tell it all starts with ‘Networking.’
Whatever industry you belong to, you need a network of relevant connections to generate leads. With social media platforms like LinkedIn, you can create a large professional network from the convenience of your computer or smartphone.
LinkedIn is a powerful networking site and a great way to connect with niche-specific people, decision-makers, executives, and leaders in your industry. These connections can take a long way ahead if developed in the right way.
While many B2B marketers and professionals don’t pay attention to relevant networking, there are many ways to network on LinkedIn like a pro.
This article will share some great tips from LinkedCamp team experts, writers, and professionals.
Before we jump in, let’s understand what a meaningful connection is.
What are Meaningful Connections on LinkedIn?
A meaningful LinkedIn connection is beneficial for both parties.
When you connect with the right people, they are more likely to blossom into strong business relationships.
If you both are just present in each other connections list and you don’t even know each other, there’s no point in staying connected.
This is why LinkedIn focuses on personalized and relevant networking. It is because of this reason, LinkedIn has introduced new weekly invite limits.
Useful Tips to Grow Your Network Like a Pro
- Have an Engaging Profile
Having an engaging profile that attracts the attention of prospects is the key to making connections.
Imagine running a LinkedIn automation campaign; everything is perfect, and still, you fail to make good connections just because you don’t have a complete profile.
Successful networking is all about making a long-lasting first expression. Thus, stand out by adding an amazing profile picture and a great introduction that is engaging and professional.
While writing a summary, add some core competencies and highlight how you can contribute value by being their connection. Adding relevant details will reduce the distance between you and your ideal prospects because the profile answers all their questions.
Moreover, add relevant keywords and hashtags in your headline and summary as they help your profile show in search results easily.
- Connect with Niche-specific People Only
The number one piece of advice for successful networking on LinkedIn is to connect with relevant people. Connecting has two aspects: connecting with only friends, family, colleagues, or people relevant to your industry.
The latter is a more useful approach.
Relevant connections mean adding people associated with your industry one way or the other. You can use an advanced LinkedIn automation tool with advanced filters to grow your network faster. You can use keywords and filters to find out who can be your potential leads.
- Send Personalized & Engaging Messages
It would be best to network with people you want to connect with. Unfortunately, sometimes, you fail to impress your ideal prospects, and they reject your connection requests.
To make sure they accept you as a connection, you must approach them with highly personalized and relevant messages. For that, you first need to research who they are and what their interests are.
You can use the best LinkedIn automation tools to send highly personalized messages to every prospect. These tools come with features to send highly customized images and GIFs along with text messages.
This technique is really helpful in increasing your acceptance rate.
- Take Connections out of a LinkedIn Group
If you want to make great connections with industry leaders and contacts, a good way is to take advantage of LinkedIn groups.
If you use relevant keywords and select group options, LinkedIn will give you hundreds of results.
You can interact with hundreds and thousands of relevant people when you get in. That’s a lot of potential addition to your network.
For this strategy to be more effective, you can scrape out members from a LinkedIn group. All you need to do is copy the group URL and paste it into a LinkedIn automation tool such as LinkedCamp, and it will scrape out members from a group you can assign to a campaign.
You can connect and build relationships with experts, professionals, and potential clients.
- Post Engaging Content
Everyone is posting awesome content on LinkedIn. But don’t just sit there and read it. If you want to present yourself as an intelligent industry expert, you need to post interesting and informative content on LinkedIn.
94% of B2B marketers use LinkedIn for content distribution. When you post an interesting article, it reaches different circles, and people send you connection requests.
Having a solid voice on LinkedIn will turn networking into a breeze, and you can even interact with more people in the comment section.
You can post content in articles, videos, infographics, polls, images, etc. Also, use hashtags because hashtags will help your content get found by industry experts. Play with a mix of content to reach out to your target audience, and soon you will be able to extend your reach to first-degree connections.
Making relevant and healthy connections on LinkedIn can seem daunting. However, there are many options (some of the most useful mentioned above) that you can use to grow your network.
Remember: Success requires perseverance and consistency because creating a network full of relevant connections cannot be achieved overnight. So be calm, use LinkedIn automation tools, and implement a proper strategy.
Checklist & Takeaways:
- There are three fundamental pillars for networking: interaction, dialogue, and visibility.
- Have a complete LinkedIn profile and increase visibility by using keywords
- Use the safe LinkedIn automation tools to filter out niche-specific profiles
- Reach out to people with a more personalized approach
- Create and publish content that your audience will love to read
- Target LinkedIn groups as they carry industry-specific members