Driving traffic to your e-commerce product page or website is challenging, even for the most experienced owners. It can take a long time for organic traffic to start making a difference which means low revenue for a long time. The best thing to do is to use a hybrid approach and mix organic traffic from a blog and ads to make a difference.
Several strategies can work to bring the type of traffic that you need. For instance, as far as running ads go, you can choose from Facebook ads or Google. For organic traffic, you can use a blog with the right keywords to ensure your targeted traffic. This article will cover several strategies that mix organic traffic with running an ad campaign.
Keys to social media ads
Social media can be a powerful tool to create a brand and drive traffic. It can be free if you make good use of it and create engaging, shareable content that will resonate with the audience enough to compel them to click through. It can also be a very effective paid tool since running ads can be very cost-effective.
Remember that social media is a visual experience, so using good photographs is essential. Use good editing tools to make the background transparent and add filters to make the pictures pop. This will lead to more interest, whether an organic post or a paid advert.
This is especially important if you have a physical product you are selling and trying to drive traffic. For example, if people see a picture, it will usually generate some interest to learn more instead of a wall of text.
Use a blog
It doesn’t matter what your website is; it needs to have a blog. E-commerce sites and even SaaS websites need to bring in organic traffic by using good content filled with keywords that people use to search for topics surrounding your product or service.
The blog also needs to be optimized for keywords, including pictures. For example, you can put metadata on every page’s picture, so Google and other search engines understand what the content is on the page.
However, don’t keyword stuff the alt text on the pictures, as Google will inevitably punish this. Instead, use concise language that describes the photo and how it relates to the written content. This paints a detailed picture for Google to know what the content is about to give searchers the right results.
Paid ads are extremely effective when done correctly. There are several ways to get to the top of the search results with some pay-per-click (PPC) ads. For example, if you have a product, it can end up in a carousel at the top of the results for shoppers. In addition, if it is a keyword that will help people learn more about your service, it will result in a top spot in the SERPs.