An eCommerce website’s success depends on the good user experience of the website. Optimizing a website for a good user experience not only gives your customers a good eCommerce shopping experience. But it also helps your website rank well in a search engine. Nowadays all the search engines have made their ranking factors heavily dependent on the user experience.
If you optimize your website for the search engine, you will eventually get more traffic to convert to your customers. Optimizing a website for the search engines might seem like a hectic process, but you can organize all of this within a few clicks. Of course, you will need to set up a few things first, but in general, using Magento 2 SEO Extension can do 80% of your SEO tasks automatically. Here is what’s needed for the
Meta Data Of A Webpage:
The metadata of a webpage consists of meta titles and meta descriptions. Both these metrics help the search engines show the web page’s content in SERPs. Search engine result pages consist of many results related to the query. Due to the lesser space left in the SERPs to show data about every page, search engines use the metadata to help users select the most relevant result.
The meta title of the webpage is shown in blue text, and the meta description of the webpage is shown in grey color under the meta title. The website’s web pages must be optimized enough to help users choose their page.
When you consider an eCommerce website with many products to be sold, the number of web pages increases. Unfortunately, too many pages also increase the difficulty of optimizing each meta title and meta description. For this purpose, there is an extension especially made for the Magento 2 users. This extension automatically optimizes the meta title and meta description of the web pages and saves a lot of time.
Sitemaps For Store:
Sitemaps are the core factor that helps the search engines explore and validate the website’s web pages. If there isn’t a sitemap of any kind, the search engines won’t index your web pages. Hence restricting you from the search engines’ users and organic traffic. For this purpose, you need to update the sitemap every time you upload a new product to the website.
You don’t have to install an extra extension on your Magento website to address this issue. The extension discussed previously automatically takes care of your website’s sitemaps, whether XML or HTML. The SEO extension keeps the URLs in check and updates the sitemaps when a new page is created. This helps the search engines keep track of the new pages and get indexed very quickly.
Make Your Pages Optimized For Rich Snippets:
Structured data enable rich snippets on Google. For example, a code you can use to communicate with search engines. Search engines use structured data to understand the context of your website. This, in turn, helps users identify what kind of information is contained inside a link that they wish to open.
Google typically displays your page’s title, URL, and meta description when it displays it on a SERP. However, rich snippets enable search engines to display additional information, including product reviews, a business description, location, price, and so on. Here are the different types of schema markups that exist, as specified below:
Reviews:
There are individual and aggregated reviews, each with a different set of properties.
Products:
In my opinion, rich snippets are one of the best uses for online stores, especially when it comes to promoting products and special offers. There are many supported properties, such as name, image, brand, identifier, price, currency, condition, and quantity.
Businesses & Organizations:
The business name, address, phone number, geolocation, and business logo are some of the properties.
Recipes:
In addition to food type, reviews, cooking time, serving size, calories, and more, rich snippets also provide cooking websites with more information about their recipes.
Events:
Rich snippets are great for describing both future events and those that have already occurred, in addition to the start and end dates, duration, geolocation, and tickets.
To apply all of this structured data into the web or product pages, you would need an individual extension for the Magento website. Or you can go for the same extension discussed in this content piece, activate it, and implement all of the product schema markups. You don’t even have to worry about new products being added because the Magento extension takes care of every new product page without you having to add schema markup to all the individual URLs manually.
Automatic Hreflang Tags Implementation:
The hreflang tag helps the eCommerce stores with multi-lingual stores rank your web pages based on the users’ location. Now you don’t have to show the same page for different places and don’t have to create different URLs for other locations either.
This attribute also helps you tackle the bounce rate issue that most eCommerce websites face. Chinese users would prefer an eCommerce site with Chinese content rather than the English one. You can easily enable the herflang tag for all of your product pages, category pages, and CMS pages.
Control The Search Engines As Per Need:
Often, several pages in an eCommerce website demand the search engines not to index them. Such as cart pages or the users’ accounts made on the eCommerce website. If done manually you will have to update the sitemaps every time a new user makes a customer account.
Install the SEO extension on the website and control the Search Engine’s crawlers as needed to automate this process. For example, you can allow the search engine crawlers to crawl the website’s product pages, and at the same time, you block them from indexing certain pages.
Add Canonical Tags to Prevent Duplication:
All the eCommerce websites are selling versions of the same product face this issue. Content duplication occurs when the same product is presented in different colors, sizes, or variations. Since search engines penalize the websites with content duplication, you can easily add canonical tags to prevent this from happening.
Canonical tags also help the users; the primary product is shown as they search the product in search engines. Once they land on the product page they can navigate to the desired product’s version and choose to buy from there. If all the product versions were visible in the SERPs, the results might confuse the customer.
