How to Make Money as a TikTok Influencer
- Social Media

How to Make Money as a TikTok Influencer

Most of us know what TikTok is, but not all are aware of the ways TikTok influencers make money. That is the reason that made us write this blog for you.

For those who just landed on TikTok and knew nothing. It is a platform for everyone looking to share their possessions, skills, businesses, brands, professional endeavors, and whatnot through visual content. The content is not just visual, though; it comes with audio features too.

TikTok for Making Money

This platform is the best one for making money. You can make the desired money through the best strategies and tactics. Once you reach the peak, you are included in the category of influencers.

TikTok influencers normally have massive outreach, thousands and millions of followers, and mastery over macro or micro niches. That said, not all influencers make the same amount of money.

To know more in-depth, you and I have to understand certain areas. For example, how does TikTok function, and how can you make more money on TikTok?

A Comprehensive Guide to TikTok Functionality

Every digital and social media platform makes use of algorithms. Some of them are very strong, and others aren’t. Fortunately, TikTok works with a super strong algorithm. So much so that a myth in this regard is very hyped – TikTok can read your mind!

Well, it is not so. The reason, however, is based on two core aspects. First, TikTok has an algorithm that keeps a very strict eye on TikTok users’ activities. Everything is recorded. Your last likes, views, and even comments are saved. That lets users see highly customized content on the “For You” page. Also, TikTok algorithms show viral content based on users’ preferred content and activities. Once the video is in the air on TikTok, it starts calculating the number of hours it was viewed, shares, comments, and other engagement rates.

Everyone likes or dislikes you press, and each comment you write or share takes the video one step ahead of competitors. This is all due to algorithms. And this is how you get videos based on your preferences on the “For You” page. On the other hand, the algorithms are not the same when it comes to other social media apps like Instagram and YouTube. That is the reason why we have billions of users on TikTok.

 How to Become a TikTok Influencer?

Although we know TikTok is an app for short videos, which are mostly 1 minute long. There are several ways to become a TikTok influencer. You can start by increasing TikTok followers. If you fear not getting enough TikTok followers on your profile, buy TikTok likes. Yes, there are TikTok services that boost engagement. However, they are not always legit and are the best scamming ones, so be extremely careful when deciding the most fruitful ones.

Coming back to how TikTok influencers make money. Let us inform you about some basics.

  • Advertisements on TikTok are one of the ways of boosting and generating money.
  • Another source of making money as a TikTok influencer is the help of sponsorships.
  •  TikTok influencers also sell their branded merchandise to make maximum profit.
  • Some TikTok influencers make use of famous e-commerce sites like Amazon and Walmart. They run affiliate programs on TikTok and make their share of commission-based earnings.

This is not it! There are several other ways to make income or money through TikTok as an influencer. Let’s check out more about it…

Most Profitable Niches on TikTok to Become an Influencer

Naturally, some niches work super-fast and get your TikTok profile to monetize quickly. Others take their sweet time. Try working on the following niches to ensure you know about some of the most rewarding profiles.

  • Fitness
  • Health
  • Dance
  • Lip syncing
  • Couple goals
  • Fashion
  • Cooking
  • Arts and crafts
  • Comedy

How to Make Most Money Through Built-In (Direct) TikTok as an Influencer?

Interestingly, there are some income streamlines for TikTok influencers. These are built-in means, and anyone can make use of them. However, as a future influencer, you need to grow your engagement rate. For that, you can buy TikTok likes or TikTok followers.

Way #1: Live Streams

If you are determined to stay within the app and don’t want to leave it, live sessions and live streams are the best ways to make it to the next level. Because creators are less seen and people, the followers are always in awe to see them go live. Also, live streams enable followers to see the real creator in front of them, someone they can question and ask more about the brand or endorsements they do.

However, going live for hours is not possible. So, these influencers can go live on a certain date and time for a couple of minutes. Or they can go live for a few hours and make instant money. How can they do something that is not that difficult?

Note: To go live on TikTok for money, the profile should be owned by an individual above 18. Another prerequisite for this action is to have a minimum of one thousand followers. Once you, as a TikTok influencer, go live, the audience can send “diamonds” and “gifts. ‘ Viewers can also choose to send an amount to your videos which by the end of the live stream can turn into something substantial.

Way #2: Creator Fund

This is another way to make money while staying in the app. This, however, is a premium feature for some of the best profiles. The prerequisite to getting the entitlement of earning money is somewhat the same – have a massive fan following. Once you have thousands and millions of TikTok followers, your PRO TikTok account is qualified. You become part of “The TikTok Creator Fund Program” through this pro account.

Remember that TikTok doesn’t work like YouTube. Monetization is not linked to advertising revenues. Your revenues rely on none other than your very own videos on TikTok. It means better engagement on videos will enable you to earn more money. Whatever you earn is directly proportional to the reach of the audience.

Note: This means of earning doesn’t pay a lot. Research shows you get less than nickel with every thousand views.

How to Make Money as a TikTok Influencer Outside the App?

Other than the methods of money-making tricks within the TikTok app (mentioned above). Some of the tricks are meant for the influencers while going out of the box – outside the app. Influencers discover these streamlines. Thus, some work best for certain creators and not others, and vice versa.

 For instance, some of the best TikTok influencers apply old-school methods of investing money to earn passive income. However, other influencers are not as naïve in their thought processes and pave the way toward other methods, including advertisements and affiliate marketing.

Let’s learn more about them in detail…

#1: Merch

This is one of the best ways to earn outside the app (this feature is not built-in). Merch in the literal sense means “clothing” or “apparel.” So, it is a trick where you can sell customized clothes and accessories. Interestingly, in today’s TikTok world, almost every influencer has customized merch.

Why do TikTok influencers take this route to make money? Well, it has many perks. For example, you don’t need to buy TikTok likes or have many TikTok followers. In other words, no benchmarks are needed to be fulfilled. Also, with merch, you, as a TikTok, can opt for clothes or accessories with unique designs.

Note: You will not be the only one to make money through merch. Examples like Charli D’ Amelio and Bella Poarch are the names who make their merch in the form of T-shirts and hoodies.

#2: Affiliate Marketing and Brand Deals

This is another way to make money while staying outside the TikTok app. However, this trick is sold on TikTok but is not one of those which need built-in app features.

Most TikTok influencers’ money comes from affiliate marketing and brand partnerships.

Interestingly, one of the TikTok influencers “Charli D’ Amelio” makes most of the earnings from TikTok through affiliate and brand deals. For example, she deals with brands like Dunkin’, Hollister, and Morphe. Last year, she made 17.5 M USD through brand deals. 

How do influencers make such an amount of money? Well, it is because of two reasons. First, opting for affiliate marketing or brand deals is no prerequisite. Second, every TikTok post gives $$$$. But yes, to maintain the streamlining, it is somewhat necessary to have an excellent fan base.

Last Words: How to Make Money as a TikTok Influencer?

With the help of a few examples, we learned that there are two types of earnings on TikTok. First, the built-in features on the app constitute making the most money. This is where you will need a massive fan following and might need to buy TikTok likes to get the results. However, the other kind of earnings is done through other means, which include merch, affiliate marketing, and brand deals. So choose what you want and then make bold steps to reach your goal. To get our support, leave a message in the comment section below. 


Author Bio: Adeel is a professional SEO writer passionate about social media and content marketing. I firmly believe in delivering value and kindness to my connections and clients. My content has helped multiple brands reach their marketing goals in several niches globally.

How to Make Money as a TikTok Influencer

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