Are you a surfing-focused eCommerce retailer looking to promote your business on social media? Of course, you know that Instagram Reels featuring your products in action are a great way to do that, but you don’t want to get wet to film the content you need.
Don’t worry; there are plenty of ways to make an Instagram Reel about surfing without ever setting foot on a beach. Here are just a few tips to get you started.
How to Make an Instagram Reel About Surfing Without Getting Wet
Find Stock Footage Online
One of the easiest ways to make an Instagram Reel about surfing without getting wet is to find stock footage online.
There are plenty of websites that offer high-quality clips for a reasonable price. You can easily find footage of surfers riding waves, sunsets at the beach, and more. Plus, you don’t have to worry about going out and filming the footage yourself. All you have to do is purchase it online, and you’re good to go.
If your budget is tight, there are even stock sites where you can find perfect ocean footage for your project free of charge. So what are you waiting for?
Work With Influencers
As well as using stock footage to put together your Reel, another appealing option is to boost brand awareness by working with influencers.
Find an influencer who has a passion for surfing and have them create content for your Instagram Reel. This is an efficient way to get high-quality content without popping on a bathing suit and splashing around in person. Also, you can collaborate with the influencer to ensure the content is exactly what you want.
Often you’ll find that influencers are willing to work with you in various ways, including accepting different forms of payment than cash alone. For example, providing them with surfing products might be enough to get featured in a Reel, which you can then showcase on your feed.
Don’t forget about your followers! Your followers are a potential wellspring of content for your Instagram Reel. Ask them to share clips of themselves surfing, and then you can use them in your Reel.
As with influencers, you’ll need to incentivize your followers to contribute clips, so consider running a competition to get them interested and involved. Again, you’ll be able to boost audience engagement above all else.
Having followers for your business account is vital, and you can grow the numbers organically if you adopt forward-thinking content strategies like this.
Use A Waterproof Camera Or Smartphone
If you don’t want to use stock footage or work with influencers, you can always use a waterproof camera or smartphone to film your footage.
This is a compelling way to get unique and personal content for your Instagram Reel. Ensure your device can keep liquid away from its fragile components to prevent water damage.
Many models on the market are either fully waterproof or thoroughly water resistant, and your current handset might even have this feature already.
You will, of course, need to get wet yourself to capture the most scintillating footage of surfing if you take this hands-on route. However, you can always stay on the sand and nap other surfers from a distance; just remember to ask their permission to feature them in your Instagram Reel before publishing it!
Commission A Short Animation
Another excellent option is to commission a short animation. For example, a professional-looking Instagram Reel featuring animated elements will stand out from the crowd and grab the attention of anyone who sees it.
You can work with a professional animator to create a short animation that captures the essence of surfing and reflects on aspects of your product line-up or brand.
Get Employees Involved
Finally, don’t forget about your employees. Your employees can be a rich source of content for your Instagram Reel. Ask them to share clips of themselves surfing, and then you can use them in your Reel.
With this approach, you’ll have access to footage created by people who are passionate about surfing and who are already involved with your organization. Plus, it allows you to show off your company culture and engage your employees with social and team-building activities outside of the office.
Making an Instagram Reel about surfing without getting wet is possible. With a few of these tips, you can easily create an awesome Instagram Reel and stay safely on dry land the whole time.
From finding stock footage online to working with influencers and getting your employees involved, there are plenty of ways to maximize your impact on social media efficiently and affordably. So don’t be afraid to get creative and start experimenting!