One of the keys to running a successful business is making a good impression on your customers. Many customers that get a good first impression will remain loyal to your company, and most will tell others about the excellent experience they had. As a result, aim to make the best first impression possible in your business dealings.
This can be from a friendly welcome email to a hand-written note or even a video. However, one option that is often underrated when it comes to making an impression is the packaging. But how can you make a good impression on your customers with packaging alone?
With that in mind, here are a few tips to make an impression on your customers with great packaging.
Customize the Packaging
More than ever, customers want a customized and personalized experience. This goes for everything from the special offers or deals they are sent to the packaging of your products. If you simply mail your products out in a plain box, with boring design, people generally won’t remember. You need to come up with creative and exciting packaging and design.
The more creative and personalized the packaging, generally the better impression that it will make. This will not only impress the customer but also help you stand out above your competition. Also, if the packaging is personalized with a name, it can add an emotional aspect, as well.
While offering custom or personalized packaging might seem like an expensive logistical nightmare, that’s not the case. Companies like Deepking make it easy and affordable to create customized packaging that customers are sure to love.
Make it an Experience.
When people open and unbox your product, they want it to be a fun and memorable experience. Unboxing videos are big on YouTube and social media not only to show off the products but also their packaging and how they are organized. The best way to make your packaging an experience is to differentiate from what is available. Many companies have done this very well in several different industries.
For example, instead of putting their puzzles in a standard box like most modern companies, Cavallini & Co. decided to put them in a cylindrical container. Not only that, but putting the puzzle pieces in a drawstring bag inside the cylinder adds another fold to the unboxing experience.
You can also consider adding things like some stickers, a free small sample product, or a personalized letter or discount card. Anything you can do to transform and change the traditional unboxing experience is a good idea.
Not only will a pleasurable, fun, creative, or high-quality unboxing experience excite your customer, it will also likely drive them to share this experience. The more the positive unboxing experience is shared, the more people that will want to experience it themselves and become customers.
Use Eco-Friendly Materials
People are more eco-friendly than ever and want to do their part to help the environment. If many people buy a product, they want it to have as little waste as possible. As a result, if you still want a robust experience and want to make a good first impression without creating a lot of waste, consider using eco-friendly materials in your packaging.
This could be using biodegradable material, or make the packaging functional in another way, so it is not thrown away. There are many options, and surely more to come as people become more interested in packaging waste reduction. Doing this will not only help your brand image and make a good impression but also help you do your part to help the planet.
In conclusion, we hope that this article has been able to help you make an excellent first impression with high-quality packaging.