If you’re an eCommerce store owner, you know the importance of making your business visible online. And if you’re looking for ways to improve your visibility, then one option to consider is local SEO. This post will explain what local SEO is and how you can use it to your advantage. We’ll also share some tips for getting started if you’re ready to learn more.
What Is Local SEO?
Local SEO is optimizing your online presence to attract more customers from local search results. This includes optimizing your website, social media profiles, and business listings for local keywords. By doing this, you can improve your chances of being found by potential customers searching for businesses like yours in their local area.
How does Local SEO Work?
There are a few different factors that go into local SEO. One of the most important is your business listings. These listings show up when someone searches for your business on a directory or map service like Google Maps. To improve your chances of being found, it’s essential to ensure that your business listings are accurate and up-to-date. You should also include relevant keywords in your listing’s title and description.
Another important factor is your website’s content. It’s important to create pages that are optimized for local keywords. This means including your city or region in your titles and throughout your content. You should also make sure that your website is formatted correctly for mobile devices, as more and more people are using their smartphones to search for local businesses.
Finally, you’ll also want to ensure that your social media profiles are optimized for local SEO. This means including your business’s location in your profile information and relevant keywords in your posts. You should also post regularly and interact with other users in your area.
15 Ways to Leverage Local SEO for Your Ecommerce Store?
- Use the Google My Business Tool
If you’re looking to get your business on Google, one of the best ways to do so is by using the Google My Business tool. This free tool allows businesses to create and manage their listing on Google, including their hours, contact information, location, and more. Creating a listing with Google My Business can help your business show up in search results when people are looking for what you offer.
To get started with Google My Business, head to the website and sign up for an account. Once you’ve done so, you’ll be prompted to enter some information about your business, such as your name, address, and phone number. You’ll also be able to add photos, create a description, and select your business category. Once you’ve completed all of this, your listing will be live on Google.
- Optimize Your Website for Local Keywords
In addition to using Google My Business, you can also optimize your website for local keywords. This means including location-based keywords on your website and content, such as your city or state. Doing so will help your website appear in search results when people are looking for businesses like yours in a specific location.
- Create Local Landing Pages
Another way to optimize your website for local search is to create local landing pages. These are pages that are specifically designed for people in a certain location. For example, if you have a plumbing business, you could create a landing page specifically for people in your city. Landing pages are a great way to target local consumers and can help you get more leads and customers from your website.
- Claim Your Business Listings on Other Sites
In addition to claiming your listing on Google, you should also claim your business listings on other sites, such as Yelp and Bing. These sites also allow businesses to create and manage their listings, which can help you reach a wider audience of potential customers.
To get started, head to the websites of each site and search for your business. If you see your listing, claim it and fill out all required information. If you don’t see your listing, you can create one. Once you’ve claimed or created your listing, add photos, a description, and your contact information.
- Optimize Your Business Listings
After you’ve claimed your business listings on Google and other sites, you can start optimizing them for local search. This means adding keywords to your listing relevant to your business and location. For example, if you’re a plumber in Los Angeles, you would want to include keywords like “plumbing,” “Los Angeles,” and “plumber.” Doing so will help your business appear in search results when people are looking for businesses like yours in a specific location.
Local SEO is an integral part of any small business marketing strategy. By claiming and optimizing your business listings, you can reach a wider audience of potential customers and get more leads and sales from your website.
- Add Location-Specific Pages to Your Website
If you want to target local customers with your website, one of the best ways to do so is by adding location-specific pages. These are pages that are designed for people in a certain location. For example, if you have a plumbing business, you could create a page that’s specifically for people in your city. Location-specific pages are a great way to target local consumers and can help you get more leads and customers from your website.
Create a page on your website for each location you want to target to get started. Be sure to include your address, phone number, and hours of operation on each page. You should also include content relevant to the location, such as local news and events. Once you’ve created your location-specific pages, promote them on your social media accounts and in your email marketing campaigns.
- Get Listed in Local Directories
Another way to reach local consumers is by getting them listed in local directories. These are online directories that list businesses in a specific location. Getting listed in a local directory can help you reach a new audience of potential customers and generate leads for your business.
Search for directories that list businesses in your industry and location to get started. Then, create a listing for your business and include your contact information, website, and a description of your business. Be sure to add photos and videos to your listing to make it more engaging. Once you’re listed, monitor your listing regularly and respond to any customer reviews or ratings.
- Understand How Google Maps Works
Google Maps is a popular tool for people to find businesses in their area. However, if you want to reach local customers with your website, it’s essential to understand how Google Maps works.
Google Maps uses a variety of factors to determine which businesses to show for a given search. This includes the business’s location, relevance, and reviews.
- Optimize Your Google Business Listing
If you want to reach local customers with your website, one of the best ways to do so is by optimizing your Google My Business listing. This listing appears when people search for your business on Google Maps.
To optimize your listing, start by claiming it and verifying your business. Then, add photos, a description, and your contact information. Be sure to include keywords that are relevant to your business and location. You can also add videos, coupons, and other offers to your listing to make it more engaging.
Once you’ve optimized your listing, monitor it regularly and respond to any customer reviews or ratings.
- Use Local Schema Markup
Local schema markup is a code that you can add to your website to help search engines understand your location. This markup tells search engines where your business is located and what type of business it is.
Adding local schema markup to your website can help you improve your visibility in local search results. It’s good to use local schema markup if you want to reach local customers with your website.
There are a few different ways to add local schema markup to your website. One way is to use a plugin or tool to generate the code. Another way is to add the code to your website manually. Finally, if you’re not comfortable adding code to your website, you can hire a developer to do it for you.
- Manage Your Reviews
Customers often use online reviews to decide whether or not to do business with a company. If you want to reach local customers with your website, it’s important to manage your reviews.
The best way to manage your reviews is to monitor them regularly and respond to positive and negative reviews. You should also encourage your happy customers to leave reviews. When responding to negative reviews, be sure to take the time to listen to the customer’s concerns and professionally address them.
- Promote Your Events Locally
If you’re hosting an event, promote it locally to reach a new audience of potential customers. There are a few different ways to promote your event locally.
One way is to submit it to local event listings. You can also promote your event on social media and in local publications. Be sure to include all the relevant details about your event, such as the date, time, location, and a link to your website.
You can also promote your event by distributing flyers and posters in local businesses and neighborhoods. If you’re hosting a large event, you may want to hire a professional marketing company to help you promote it.
- Target Local Social Media Hashtags
If you want to reach local customers with your website, one way to do so is by targeting local social media hashtags. When you use relevant hashtags, your content is more likely to be seen by people searching for businesses in your area.
To find relevant hashtags, start by searching on social media for businesses in your area. Then, please take a look at the hashtags that they’re using. To find popular local hashtags, you can also use a hashtag research tool, such as Hashtagify.
Once you’ve found relevant hashtags, start using them in your social media posts. Be sure to use them sparingly, and don’t stuff them into your posts.
- Create Location-Specific Content
If you want to reach local customers with your website, creating location-specific content is one way to do so. This type of content is designed to appeal to people searching for businesses in your area.
Some examples of location-specific content include blog posts about local attractions, lists of the best places to eat in your city, and guides to the best shopping in your town. You can also create videos that feature local landmarks or businesses.
When creating location-specific content, be sure to include relevant keywords and phrases. This will help people searching for businesses in your area find your content.
- Invest in Local PPC Advertising
PPC advertising is a type of online advertising that allows you to target potential customers with ads. For example, when you use local PPC advertising, you can specifically target people searching for businesses in your area.
A few different platforms offer local PPC advertising, such as Google AdWords and Bing Ads. You can also use Facebook and Instagram to reach potential customers with ads.
When creating your local PPC campaign, include relevant keywords and phrases. You should also use images and videos that feature local landmarks or businesses.