When it comes to enhancing your website presence, local SEO is the best way to go about it. It will help you captivate and generate more leads with the help of local searches. But, on the other hand, if you don’t enforce any effective SEO approach, your business, including the e-commerce website, will not thrive.
The internet usually suggests a broad range of opportunities that can help you grow your business. A lot of people also tend to add their location whenever they are searching for products. So, when people search for e-commerce services, they also like to do local searches. This also shows the importance of local SEO. To leverage your business using local SEO, you could hire an SEO company with the best local SEO service pricing. Their knowledge, expertise, and tips will help you get desired results. On that note, here’s a look at some of the best ways you can leverage your eCommerce business using SEO.
Set Up Your Google Business Account
First and foremost, make sure to set up your Google + local profile as well as Google My Business. This free service makes it simple and easy for entrepreneurs to set up a Google profile for their businesses. It shows up in their local results online. You could also manage your business information, claim the listing and edit the website as well.
Not just that, connecting your account with Google My Business allows you to check your Twitter or Facebook page directly or even make it easy for visitors to search/look you up on social media too. You may also need to verify business ownership by providing IDs issued by the government along with an email address. After completing such steps, you could add details about your business which you could get through the google my business dashboard.
Optimize the business description
You could implement many other exciting features on the GMB listing if you want to see great results. However, your GMB profile must have unique content with all the information that your customers need and require.
Clickable phone numbers are also significant for customers so that they can connect with you. Along with that, you could enable the text option so that they can reach out to you whenever possible. The store hours must also be added as priority information. You could have special time allotted for specific days to ensure those days are specified as well.
Create Content That Connects with The Crowd
Creating content that is locally focused will help you generate more backlinks. Using search engine bots will also help you understand the perspective of others and see what topics are trending. The more focused your content is on a specific niche, the more they will think you are an expert. Blogs are also an essential tool for your business. By adding all the informative content & relevant keywords, you could see some progress. Always remember that the content has to be locally relevant.
Always Check If Your Basics Are Working
You’ll always have to ensure you get the fundamentals of SEO much before optimizing for your website. If such basic requirements are managed, the pages will not rank regardless of approaching the local SEO.
Ensure that your website is easy to search for as well as navigate. Your customers should be able to find what they are searching for within a couple of clicks. You could also use keywords to ensure visibility for your page.
Many times, slow loading and broken links also hurt the rankings of the page. So, check that, and also ensure that it functions properly on your mobile phone.
Secondly, there are some other things you can understand about your website content:
For example, check whether your content is adding value or meaning to others. In addition, the blogs should be updated regularly.
Next, you could link the content from other websites to add a sense of authority.
Add Structured Data
Structured data is a kind of markup that is used by search engines to understand details and information. It also provides Google with details about your website, improves your chances of getting featured in special search results like carousels, answers, boxes, etc.
An example can be used to explain this. If you are at a restaurant that shares online recipes, you may also use some data to find google information about your reader reviews, calorie count, etc. Whenever someone finds a nice recipe on search engines, the result also includes details and information that are richer than usual. This not only helps search engines categorize the content but allows your content to look outstanding amongst searchers, improving the chances of clicking.
Build Local Links
Whenever a trusted source links towards a website, it is also important to analyze the business with Google. You can also use quality backlinks which happen to be an excellent SEO Strategy. To generate your links, you could also write posts for bloggers, participate in local events, get featured within the city or even country directories, earn new features in magazine stories or local newspapers, sponsor local charities, etc.
Local SEO is an excellent way to build your eCommerce website. It can improve your performance in terms of rankings, show high ranks of search engine result pages, place your business in front of audiences, etc. Not just that, you can claim your Google profile, improve optimization on-site and ensure that you get excellent online reviews while making use of the local tools which can help you get desired results.
So, these are some of the ways you can leverage local SEO to build your eCommerce business. Make sure to take a look at all the points thoroughly and note them down. Then, make a plan and ensure to execute all of them. For other queries on the topic, you can also take a look at other blogs.