Today, you have many free eCommerce site tools that create and launch a new website simple and fast. However, this is not the case when aiming at increasing traffic when selling online. According to Forbes, many new eCommerce sites struggle to attract enough traffic. So, how do you counter this hurdle to increase traffic to your eCommerce website?
Fortunately, in this post, we have compiled several tips that you can integrate into your eCommerce marketing strategy to increase traffic. A few of these tips are explained as follows:
Attract Potential Clients Using Influencer Marketing
Are you finding it hard to drive traffic to your eCommerce site and create brand awareness? If so, you should try influencer marketing to reach your target market and attract them to your eCommerce website. Leveraging influencers can assist you in reaching new clients and increase brand awareness of your business.
Additionally, influencers have sufficient command of their audiences, whereby if they recommend your eCommerce site, you’ll get more visitors coming to your site. Therefore, using the right influencers can help create brand awareness and increase traffic to your eCommerce site.
Leverage SEO to Enhance Organic Traffic to Your Ecommerce Site
Search engines are useful tools that can significantly increase traffic to your eCommerce site. In reality, organic traffic comprises close to 50 percent of all website traffic. More importantly, search engines offer an excellent platform to attract relevant traffic because individuals who find you through organic SEO need your services.
Organic SEO is an incredible tool for an eCommerce site and brand discovery and enhances chances of conversions because of the specificity of searches. For instance, you can provide a trial conversion dashboard that allows potential clients to experience what you offer before a full subscription. Ultimately, using organic SEO can increase organic traffic to your eCommerce site.
Include Your Ecommerce Website Link in Your Social Media Bios
Directing your social media traffic to your eCommerce site is an excellent way to increase traffic to your eCommerce site. This is particularly useful for online businesses with an active social media presence and a good following on their social media platforms.
Including your eCommerce site link to your bio allows your social media audience to find the products and services you offer. You can market what you do on social media and redirect interested followers to your eCommerce website using the link in your bio. Eventually, this strategy can significantly increase traffic flow to your eCommerce site.
Launch a Loyalty Program
Giving incentives to your existing clients to serve as brand ambassadors is one of the best strategies to attract and increase traffic. A customer Loyalty program makes your brand appear legit and attracts more individuals, especially family and friends, to try your products/services. Often, people tend to trust a word that comes from someone they know rather than hearing the same from a total stranger.
Therefore, giving rewards to your existing clients to bring new clients can be an excellent way to increase traffic to your eCommerce site. The more attractive incentives you offer, the more clients your existing customers will try to bring onboard. Eventually, using this strategy, you can attract more traffic to your eCommerce site and enhance brand awareness.
Leverage Content Marketing
Creating and publishing useful content is an excellent way to attract more traffic to your eCommerce site. Publishing news and valuable information help position your business as a credible industry expert that customers can rely on. The content you offer should be diverse in length and type to accommodate the diversity of people who visit your eCommerce site. For instance, you can create and publish content in the form of videos, social media posts, blog posts, and infographics. Additionally, the content you create should be easy to share to reach many potential clients. Ultimately, using content marketing, you can increase traffic to your eCommerce site.
Increasing traffic flow to your eCommerce site isn’t an easy task. However, using the right tips, you can significantly increase traffic to your eCommerce site and enhance brand awareness. For instance, you can start a loyalty program, use influencer marketing, leverage content marketing and organic SEO marketing. With these tips, you can significantly increase traffic to your eCommerce site.