Read through and get insights on how you can increase your website traffic.
In the digital age, the number of visitors to your website is an essential measure of business growth. As a company that has been at the helm of SEO and digital marketing, seobrotherslv.com clearly understands the need to attract and retain visitors. In this article, seobrotherslv.com takes you through how you can go about increasing the number of visitors to your website.
Content marketing and search engine optimization
Studies have shown that a smart content marketing strategy and proper utilization of SEO is an effective way to improve visibility and increase organic traffic. SEOBrotherslv.com, content marketing manager, says that a well-defined content calendar and a clear roadmap is an essential tool for any business looking to increase its website traffic. In addition, he advises companies to have a consistent publishing program, where they publish and share blogs and other content regularly.
According to seobrotherslv.com, businesses that publish at least a blog daily have a higher chance of getting four times the number of visitors when compared to those that publish once a week. This observation is backed by evidence; studies show that websites with blogs have 400% indexes compared to those that do not publish content regularly.
Although emphasis has been made on the importance of publishing content and incorporating SEO strategies, SEOBrothers Content Marketing manager says that it has to meet some threshold. “It is not just about writing any content; it needs to be relevant and engaging,” says the SEOBrothers Content Marketing manager.
The creation of useful content gives the visitors and prospective customers some value. There are visitors out there interested in your product and services, and they are coming to the website to know more about the brand. If you provide informative content where they feel engaged, they will likely move to the next step. If they get what they need, the chances of telling others about your brand are higher. So out of writing engaging and quality content, you have created an opportunity for referrals.
Talking of SEO, it is not all about stuffing keywords. As the SEOBrothers content marketing expert says, this will have your website penalized and can only lead to negative results. While SEO is one of the best ways to drive visitors to your website, it is crucial to learn the current SEO strategies; the old-school methods will not yield the desired results. One of the most effective strategies you can use when creating content is LSI keywords; these usually are words and phrases related to the target keyword. For instance, you may be writing about online betting, LSI keywords that can be used in this case include the following phrases and words:
- Online Sportsbook
- Online Bookmakers
- Betting sites
- Online bookies, among others
When Google Algorithms sees this, they recognize them as online betting, meaning that your website will be pushed higher in the search engine, increasing the chances of users looking for online betting content. A great way of finding LSI keywords is through free tools provided online such as LSI graphs. This tool will suggest several keywords and phrases which are related to your topic.
Email and social media marketing
Email and social media networks are effective channels through which content can be distributed. Studies show that ninety percent of business-to-business marketers use email as a content distribution medium. Social media is also seen as a powerful source of website visitors. Recently published data shows that, on average, each person is likely to spend at least two hours a day on social media sites.
Crafting a powerful message for distribution through email and social media sites is the beginning of a success story. The content should be designed so that it will attract the attention of the visitor and the reader. It should provide useful information prompting them to click on your website link. The message needs to be concise, personalized, and engaging.
Video marketing
Videos are excellent tools that a business can use to increase the number of visitors, they are engaging, and when made attractively, they can have a lasting effect. Many website visitors would prefer watching than reading long content; therefore, when videos are made with a target audience in mind, they attract visitors. A few things that you need to keep in mind when creating the videos include:
- Make them short but engaging
- Have an engaging thumbnail
- Let it be search engine and mobile-friendly
- Have a strong call-to-action
- Paid marketing
Using tools such as SEM, PPC, Sponsored listing, Search Engine advertising, businesses have an opportunity to attract traffic. As the name suggests, you pay some money for the content t be displayed in a search engine with paid advertising. The beauty of this is that your sponsored content will always appear at the top of the search results and will always be recommended to the web users; therefore, chances of being clicked are high.
Effective use of these and related tips increases the chance of having more traffic on your website. Use them effectively, and you will also have a higher conversion rate.
