SEO for eCommerce is like the backbone it stands tall on, as all the sales and revenue generated is through the flow of traffic to the website. However, now that many have heard about traffic and SEO and their relation, few know how to SEO for driving organic traffic.
Search Engine Optimization is a huge term; it consists of processes and layers to understand and implement. It requires you to go through many aspects, from the niche, the market trends, and your website’s performance. An eCommerce SEO agency can help you deal with every little aspect of your eCommerce store, and search engines need to make sure you are on the right path.
Here are some processes to go through the processes to bring organic traffic to the website.
- Keyword Search
Keywords are essential factors determining your traffic, nature, and potentially leads from many visitors. Loosely translated keywords are the words one searches on the engines and get related results. However, search engines navigate through these. Thus you have to be very careful while searching the keywords that add up to your website.
The foremost process is determining what pattern and how visitors search for the services or products that can make them reach you as an answer.
Keywords have different types; you need to study them all and know how to use which one. Know your niche, know how to answer the queries presented to the search engine, and you will get the right keywords.
- User experience
Google has updated guidelines following E-A-T ( Expertise, Authoritativeness, and Trustworthiness ) in February 2019 to improve its results list, making it more relevant and close to people’s demands. Now they go through the time every visitor spends on your website to evaluate your relevance and worthiness to be present on the rank you are. As the time spent lowers, the rank drops too. To fix this, you have to maintain a user experience bar that makes it easy for visitors to understand the website’s motive and jump on the product page with an interesting interactive and attractive interface.
Think you went to a store, and they kept giving you a tour of the whole place instead of offering you the product you asked for. This is how annoyed visitors feel when they visit your eCommerce website and do not get to the product page soon; instead, they need to click here and there viewing ads. This disinterests them and results in leaving the site without making any purchase, lowering your rank eventually. The structure of your website must be as easy to keep the product page on the second or third click. As soon as they reach the product page, specification, and price that is their answer, it becomes relevant to the visitor, surfing through the options, increasing their time spent on the website, and increasing chances of them turning a buyer. It becomes easy with a well-organized and easily navigated site for visitors to reach the actual motive of an eCommerce to be present on the search results, the products.
Another thing that adds to the structure and easy navigation is a clean, easy URL that does not confuse users or search engines to find the site’s relevancy. The easier the meaningful URL is, the more useful it is to Google and the user.
In prioritizing factors, speed is another, instead of an important one. It is important to make it easier and maintain the connection with buyers. This again benefits the factor we have discussed so far, how easy and fast the visitor or buyer gets to the desired product page.
Speed can be increased through simple methods such as decreasing image size; you can do this through Content Management System if you have the budget or through integration with a file optimizing app in a pocket-friendly way.
The third way is to apply lazy loading to the site. Simply explaining, you enable the user to scroll past the videos and images before fully loading without missing textual information. This is a way for allowing partial loading, increasing the speed without loading the whole website all at once.
These are all crucial parts of optimizing your eCommerce according to search engines to gain better organic traffic and boost your sales. You need a little research and experience to get a perfect SEO solution for your eCommerce, and you are ready to rock!