We live in a day and age where a person’s average attention span has reduced to that of a goldfish. A person hardly spends 5-10 seconds on a web page, and if they don’t find it attractive, they move to other alternatives. It’s one reason why your website should have the essence to grasp the audience’s attention. In e-commerce, when your website fails to attract an audience, it can lead to a loss of leadership and, ultimately, its conversion. Your walk-in customer can easily walk away from your digital store and choose one of your competitors to close the sales deal with them.
As a result, they may end up becoming a regular customer for somebody else.
Now, it’s the last thing you want to experience, don’t you? Here are 5 reasons why I believe interactiveness plays an important role in your ecommerce web design. Without further ado, let’s read.
What are the Benefits of Ecommerce Web Design Interactivity?
While surfing on the Internet or social media platforms like Twitter or Facebook, what grasps your attention? Coming across a website that does offer somewhat inspiration becomes easily clickable.
If you want to capture these moments of interest within your audience, interactivity can help you catch that attention. With the right interactive elements in your website, you can reduce bounce rates & increase conversions tenfolds. At the same time, you can also grow your brand presence.
It’s one of the reasons why the best website design in dubai favors interactiveness on their website. Are you wondering in what ways you can increase the interactivity of your ecommerce web design?
Including a Poll on your Website
One way to increase interactiveness on your website is by adding a poll to bring more people and provide their feedback. One can find several free poll applications that are available on the Internet. Using these polls on your website, you can get instant feedback from your users.
As far as polls are concerned for e-commerce websites, one of the best ways is to use a poll for identifying customer satisfaction. People love it when you ask them for their feedback.
At the same time, it helps you as an online merchant to conclude how your website is performing.
Using Animated GIFs
Not only do GIFs create light-heartedness, but they also have the magic to attract your attention.
When it comes to using GIFs on your ecommerce website, it all comes down to what kind of product/services you are selling through your e-commerce website. With GIFs, you can make your e-commerce experience light-hearted for customers and engage them in a humor-filled way. Or you can also use an animated image of one of the products you are selling to explain better how it works. Just don’t forget that when you’re adding animated GIFs, they should be relevant.
Make Use of Your E-Commerce Blog
If you want to invest your budget in making your e-commerce website experience highly interactive, then an e-commerce blog is your way in. Just in case if you’re wondering what implementations you can make to offer a better site experience to your visitors, here are a few things you can do to your site.
- You can add social buttons to your website, making it easier for your audience to share your content.
- There should also be a “see also” section in your blog to make more interesting reads available.
- Add different media types to your website. Add images, videos, and content to make it interactive.
Such practices can urge users to stay on your website and engage with web pages more. High interactivity will ultimately result in encouraging customers to interact with your site content and stay.
Send Out E-Newsletters to the Audiences
Newsletters are one of the best ways to increase interactions on your website. Newsletters allow you to perform a complete monthly round up to discuss the latest happenings, the new updates, the how-tos, and the latest publications on your website. An interactive newsletter can offer you a great deal more than a monthly round-up. With a well-designed newsletter, you can increase the chance of interaction on your website.
In case you’re running an e-commerce website, a monthly newsletter subscription through an email can give you plenty of chances to update your clients on the new products, services, and information.
Use Newsletters to bring the best results on the frontline with ecommerce web design.
A podcast is one of the most interactive ways of reaching out to newer audiences and increasing your website’s interactivity. However, so many website owners aren’t taking full advantage of podcasts. You won’t believe how many individuals are out there who are eager to learn new information on the go by simply listening to a podcast. And besides, setting up podcasts on your website is the easiest.
When we talk about ecommerce websites, using podcasts depends on the type of ecommerce website you’re running online. For example, if there’s a particular product on your website you want to market, you can discuss it in a podcast and share it in different places.
When it comes to ecommerce websites, there are so many countless ways how you can make your online presence strong & interactive. The following post covered a few ways, are there any other interesting ways in which you believe you can make your ecommerce website more interactive? Feel free to share it with us.