LinkedIn is the business equivalent of social networking. As such, you need to understand how to increase followers on a LinkedIn company page.
A LinkedIn company page is the main outlet for many brands, professionals, marketers, and others. It allows them to provide insights, demonstrate thought leadership, build connections, and generate a substantial customer base.
Whether you use your account for B2B or B2C, your LinkedIn marketing strategy is crucial. It needs to satisfy LinkedIn’s algorithm and other users to ensure you get more followers. This not only helps to increase your reach but also demonstrates your credibility and expertise in your industry.
9 Easy Ways to Increase Followers on LinkedIn Company Page
Increasing your following on LinkedIn requires an effective strategy. Here are a few tips to achieve this.
Optimize Your LinkedIn Page for Search
Optimizing your company’s LinkedIn page and personal LinkedIn profile for search will ensure they are more discoverable on Google, Bing, and other search engines. In addition, including relevant keywords in your posts and descriptions means you’ll have a better chance of appearing in search results, subsequently gaining more traffic and followers.
Make Use of Your Brand
Many business professionals are also running LinkedIn company pages. However, your personal brand will help you generate more followers. That’s because people want to deal with people, not faceless companies.
Of course, you can subtly and occasionally mention your company page. Promoting it this way can make people more likely to follow it than if you were to ask them to do so blatantly.
Publish Great Content to Your Page
Posting quality content is the key to success on LinkedIn. If you give people something interesting or thought-provoking to look at, you’ll grab their attention and persuade many of them to follow you.
Better still if you can base your content around the user, such as answering their most powerful queries. You’ll find such user-generated content a valuable addition to your marketing efforts.
To make your LinkedIn page more engaging, post-storytelling-driven content. For instance, consider addressing your audience’s pain points, writing how-to articles, or sharing best practices and industry trends.
Also, take advantage of the latest news and trending stories by writing related articles relevant to your sector. Posting this fashion will help you develop rapport with your audience and page visitors.
Posting the occasional engaging content isn’t sufficient for LinkedIn success; you must post useful content regularly. If people know they can expect good content regularly, they’ll be more likely to follow you.
Of course, you also need to post at the right time to maximize your exposure. LinkedIn is for business professionals, so posting during working hours is best. Between 10 am and 3 pm will ensure it arrives in a follower’s feed at the optimal time and not too early or late in the day.
Invite Your Connections
You may have a considerable following if you’ve already been posting on LinkedIn. One of the best ways to boost your company page is to invite connections from your account. Due to their existing relationship, you are letting them know about your company page and providing them with an easy way to follow your business updates. And thus, they will be more likely to follow your company page.
7) Make Use of an Email Signature
When you send a business email, the person or people receiving it or who subsequently receive it from a third party are likely to be within your target audience. Therefore, you should include a link to your company page in your email signature.
If people have previously subscribed to your mailing list, the chances are they are open to viewing your LinkedIn profile too. Failing to include a link in your signature promoting your LinkedIn company means you could miss out on potential followers.
Follow Other Companies
Often, business is about “you scratch my back, and I’ll scratch yours.” The same can apply to your LinkedIn company page. Everybody wants more followers, so if you follow a company, they might follow you back.
Consider joining LinkedIn groups that contain companies related to your sector. This helps establish your company as a thought leader and can lead to potential collaborations or partnerships & it is a good strategy to get multiple mutual followers.
Purchase LinkedIn Followers
The quickest and easiest way to get LinkedIn followers is to buy them. Also, considering the time and effort it takes to get a follower, this is the cheapest way to do it.
Purchasing followers enables you to grab opportunities instantly, and your profile will instantly have the social proof required for success. In addition, the followers you buy will give you credibility, and your LinkedIn account will grow quickly. Once this happens, more people will follow you, leading to upward momentum.
When you buy followers from Media Mister, you are guaranteed they are from real people with genuine accounts. Media Mister is a top-rated social media services provider that will increase your reach and credibility on LinkedIn.
Getting followers requires effort and an effective strategy. Hopefully, these nine expert tips will help you boost your reach, gain credibility, and increase followers on your LinkedIn company page.