Website traffic is a valuable metric by which to measure growth in your business and the effectiveness of your various campaigns. By setting traffic goals and creating a strategic plan to reach them, you can generate more leads and ultimately improve your bottom line.
In a world with billions of websites, how can you ensure that your customers are finding yours? Here are some actionable ways to improve your website traffic.
Learn About SEO
SEO, or Search Engine Optimization, is the process of optimizing your website in such a way that it appeals to search engines and prioritizes your site as an authority on a given subject. There are various components rolled into SEO, and even applying a few will boost your results over the competition who has no knowledge on the topic whatsoever.
To get started with SEO basics, check out this Section-by-Section Guide that outlines how Google works and why SEO is necessary for long-term success. Audit your current processes and website for SEO and decide which changes you’ll make to your current approach.
Generate Evergreen Content
Overlapping with SEO in many ways is the generation of evergreen content. In other words, custom content that can be repurposed or referred back to for years to come. Having this information readily available online and relevant to your business doesn’t only boost your voice of authority for SEO purposes, but also with your target customers.
Content creation is a way to start a conversation with your customers and build trust. By having content that they can relate to, you help your customers feel more comfortable with your business. This drives them back to your website and makes them more likely to purchase something from your organization.
Use a Lead Magnet
Lead magnets or opt-ins are items that potential customers get for free in return for their contact information. This information can be used in a sales funnel to generate interest and convert into sales. Some common lead magnets include:
- Training events
- Content idea lists
- Free trials
The idea of offering a lead magnet is enticing people not only to visit your website but also to start the process of becoming a customer while they are there. The lead magnet itself should be a simple offering that doesn’t take ample resources to create, but showcases your brand and adds value to the recipients’ lives.
For lead magnets to be effective, you’ll need to market them as a separate offering. When starting, this could necessitate a mini-launch plan specifically for the lead magnet. Doing this will drive traffic and help you prepare for larger, revenue-generating product launches.
Use Social Media Effectively
Social media can often be categorized under the necessary evils of running a business in the modern world, but with it comes an incredible opportunity to connect with customers on a personal level. While having a social media presence is essential for success, the next step is using social media strategically for the best possible results.
For social media marketing to be effective and drive customers to your website, it must be consistent with your overall brand strategy. Plan what you’ll be sharing and use an app like Buffer or Hootsuite to create consistency across the various channels. Offer a blend of curated content and personal content, repurposing your content whenever possible.
The various social media platforms all have their own tricks and algorithms for success. For example, an image will be given more precedence in newsfeeds than a text-only post on Facebook. A video post will be even more visible than that. Take the time to review your insights and engage your audience.
With a focus on generating high-quality content and preparing your site for the various aspects of SEO, you’ll be able to drive traffic to your door and generate leads for your business. From there, it’s up to you to help them commit to becoming paying customers.