- Business Tips, Lead Generation

How to Improve Your Lead Generation Strategy

How to Improve Your Lead Generation Strategy: 10 Most Important Rules

You may keep wondering how some companies grow 600% in a few years while some get stuck at the same point. You might think that the only way out to increase your customer base and revenues is to involve so-called Ad Fraud. However, as 2018 showed, honest strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.


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Based on the top lead generation strategies that worked in 2018, find here a list of 10 most effective tips for you!

Content Marketing

While many corporations underestimate the role of content writing, others value this direction most of all. To build a perfect content marketing strategy, a company should have a strong SEO team. Blogging and guest posting appear to show the best results, and the first one heavily depends on the keywords that the search engine optimization team must provide.

If we have a look at the killer B2B content marketing, we can notice Xerox company being among the leaders. More than 70% of organizations who followed the content strategy tips offered by Xerox showed the growth in their user/customer base by around 20,000 new contacts. The pipeline income resulted in $1.3 billion.

Other outcomes of 2018 showed how more infographics, video content, and Q&A blog posts improved the revenues of various types of firms: from educational services to accounting companies. On the whole, infographics with “how-to guides” depicted on them became the hottest trend of the last few years. Most users share that this type of content helps them to understand different processes and the way services work way better than plaintexts with the few pictures.

Opt-in Opportunities

Industries involved in training and educating people, especially working for personnel, should pay attention to the opt-in opportunities they offer and make them stand out from the offers of their competitors. If you still have no opt-in options, you should alarm and start working on some good ideas. Those could be:

  • Webinars
  • Free reports
  • Live demos
  • Recorded lectures
  • Reading materials
  • Presentations with speeches
  • Etc.

One of the most effective ideas is to make an opt-in page out of a blog post. Analyze the way it will perform after that. Those involved in the cooking industry may benefit from sharing recipes for free. PDFs of the blog posts and even worksheets might work as well. Perhaps, you have some guides to suggest like, “How to become successful in the beauty and healthcare industry?” The good idea is to add pop-ups to your opt-in pages, but do not overload your website with those as they may start being irritating!

Testing Is the Clue

Have you heard about A/B testing or split tests? Just like teachers and professors examine their students, you should check the effectiveness of various strategies that your company uses on the web. You may test which colors have a greater impact on the decisions of your potential buyers; whether it is better to use “your” or “our” on call-to-action buttons; what to include in infographics, etc.

Check and Rewrite Your Landing Pages

Even if you are sure that your current landing pages are perfect, it is always a good idea to refresh them. Add new info, delete the older data, and come up with new visual elements. Make sure the page does not require the users to process plenty of info, like a 5-minute video or tons of text. Outperform a brief report/review of what you actually offer. Also:

  • Make sure the headline corresponds to your CTA;
  • Make a clear offer;
  • Make an order form/questionnaire as easy as ABC;
  • Insert visual elements such as pictures and infographics;
  • Highlight the advantages of using your service/product;
  • Get rid of links and useless navigation.

According to Hubspot, these tricks really work!

Utilize Email Marketing

Start with an initial outreach to the target audience, no matter whether you need just users or active customers. Reaching the most promising clients should be done through email or other personal contacts. In a personalized message, it is important to focus on what your product or service can help them to achieve based on their needs instead of describing what you do in general.

Keep Your Social Media Updated

Social media marketing is another effective leverage for your business. Create as many social media accounts as possible, with the focus on LinkedIn, Facebook, Instagram, and Twitter as they are the most promising and trendy. Come up with both your own and shared content. Ask the owners of relevant, engaging content to share yours in return. Thanks to such tools as LinkedIn’s Social Selling Index, you can drive up your metrics significantly.

Distribution & Promotion Plans

If you trust credible sources such as Forbes, you should think about a more effective distribution and promotion plans. Perhaps, you can make people learn about what you offer and the great content you generate by investing more in PR. You may use famous Google Ads to promote your content more effectively. As mentioned previously, sharing your posts on social media is another excellent idea.

Make Outstanding Offers

Study what your competitors do and think about what you can add to your list of services or special offers. For example, a game development company may add several new exciting levels to one of their top apps or make it possible for several people to play hand-by-hand in their favorite games. If you offer services with freelance experts to help, allow your clients to choose the pro they would like to work with instead of selecting one on your own.

Join Networking

Start visiting networking events to become part of it. Volunteer to have an opportunity to perform at such venues. Of course, you’ll have to train your public speaking as well as presentation crafting, but the results will not disappoint you for sure! Create a 10 to 15-minute presentation for your potential partners and clients. It is the best way to introduce you and your product to a new audience!

Use Success Stories to Get Personal

By sharing success stories and episodes from your own life, you make people sympathize you. You can even talk about your greatest failures and how you managed to make it through. Trivial phrases like, “Never give up!” still work, and they can motivate potential customers to learn more about the ways your product or service can help them.

No matter what others say, we believe that the key to success is still the content you offer. You can spend thousands of dollars on ads, but the users will leave your page in several seconds if the design and content itself are not useful or meaningful to them. It is time to plan your work and work your plan! Think about rewriting and optimizing your existing content, adding new posts every week, attending fairs, creating more social accounts, and communicating directly with your customers – and you’ll see your revenue going up pretty fast!


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