You may wonder how some companies grow 600% in a few years while some get stuck at the same point. You might think the only way to increase your customer base and revenues is to involve so-called Ad Fraud. However, simple strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.
Based on the top lead generation strategies that worked in 2022, find a list of the ten most effective tips!
Content Marketing
While many corporations underestimate the role of content writing, others value this direction most of all. To build a perfect content marketing strategy, an A and guest posting appear to show the b to build a perfect content marketing strategy results. The first one heavily depends on the keywords the search engine optimization team must provide.
Suppose we look at the killer B2B content marketing and notice Xerox company is among the leaders. More than 70% of organizations who followed the content strategy tips offered by Xerox showed growth in their user/customer base by around 00 new contacts. In addition, the pipeline income resulted in $1.3 billion.
Other outcomes of 2022 showed how more infographics, video content, and Q&A blog posts improved the revenues of various firms: from educational services to accounting companies. Overall, infographics with “how-to guides” depicted on them have become the hottest trend of the last few years. Most users share that this content helps them understand different processes and how services work better than plaintexts with few pictures.
Opt-in Opportunities
Industries involved in training and educating people, especially working for personnel, should pay attention to the opt-in opportunities they offer and make them stand out from their competitors’ offers. If you still have no opt-in options, you should alarm and start working on some good ideas. Those could be:
- Webinars
- Free reports
- Live demos
- Recorded lectures
- Reading materials
- Presentations with speeches
- Etc.
One of the most useful ideas is to make an opt-in page out of a blog post. Then, analyze the way it will perform after that. For example, those involved in the cooking industry may benefit from sharing recipes for free. PDFs of the blog posts and even worksheets might work as well. Perhaps, you have some guides to suggest, like, “How to become successful in the beauty and healthcare industry?” The good idea is to add pop-ups to your opt-in pages, but do not overload your website with those as they may start being irritating!
Testing Is the Clue
Have you heard about A/B testing or split tests? Just like teachers and professors examine their students, you should check the effectiveness of your company’s strategies on the web. For example, you may test which colors have a greater impact on the decisions of your potential buyers, whether it is better to use “your” or “our” on all-to-action buttons, what to include in infographics, etc.
Check and Rewrite Your Landing Pages
Even if you are sure that your current landing pages are perfect, it is always a good idea to refresh them. Add new info, delete the older data, and develop new visual elements. Ensure they develop the users to process plenty of info, like a 5-minute video or tons of text. Instead, outperform a brief report/review of what you offer. Also:
- Make sure the headline corresponds to your CTA;
- Make a clear offer;
- Make an order form/questionnaire as easy as ABC;
- Insert visual elements such as pictures and infographics;
- Highlight the advantages of using your service/product;
- Get rid of links and useless navigation.
According to Hubspot, these tricks work!
Utilize Email Marketing
Start with initial outreach to the target audience, no matter whether you need just users or active customers. Reaching the most promising clients should be done through email or other personal contacts. In a personalized message, it is important to focus on what your product or service can help them to achieve based on their needs instead of describing what you do in general.
Keep Your Social Media Updated
Social media marketing is another effective leverage for your business. Create as many social media accounts as possible, focusing on LinkedIn, Facebook, Instagram, and Twitter, as they are the most promising and trendy. Come up with both your own and shared content. Ask the owners of relevant, engaging content to share yours in return. Thanks to such tools as LinkedIn’s Social Selling Index, you can drive up your metrics significantly.
Distribution & Promotion Plans
You should consider more effective distribution and promotion plans if you trust credible sources such as Forbes. By investing more in PR, you make people learn about what you offer and teach people to generate by using famous Google Ads to promote your content more effectively. As mentioned previously, sharing your posts on social media is another excellent idea.
Make Outstanding Offers
Study what your competitors do and think about what you can add to your list of services or special offers. For example, a game development company may add several new exciting levels to one of their top apps or make it possible for several people to play hand-by-hand in their favorite games. If you offer services with freelance experts to help, allow your clients to choose the pro they would like to work with instead of selecting one on your own.
Join Networking
Start visiting networking events to become part of it. Volunteer to have an opportunity to perform at such venues. Of course, you’ll have to train your public speaking and presentation crafting, but the results will not disappoint you! Create a 10 to 15-minute presentation for your potential partners and clients. It is the best way to introduce you and your product to a new audience!
Use Success Stories to Get Personal
By sharing success stories and episodes from your own life, you make people sympathize with you. You can even talk about your greatest failures and how you made it through. Trivial phrases like “Never give up!” still work, and they can motivate potential customers to learn more about the ways your product or service can help them.
Now what others say, we believe that the key to success is still the content you offer. You can spend thousands of dollars on ads, but the users will leave your page in several seconds if the design and content are not useful or meaningful to them. So it is time to plan your work and work your plan! Think about rewriting and optimizing your existing content, adding new posts every week, attending fairs, creating more social accounts, and communicating directly with your customers – and you’ll see your revenue going up pretty fast!
