It’s no secret that a brand’s online presence is becoming increasingly important in today’s business world. According to Google, 97 percent of consumers use the web to search for local businesses. Based on that number, it is clear that you are shooting yourself in the foot if you don’t have a strong online presence. Although you may think that your online presence is as good as it’s ever going to be, the truth of the matter is that there are always ways to improve it.
How to Improve Your Brand’s Online Presence
Below are three easy, effective ways that you may not have considered but do a great job improving your brand’s online presence.
Provide Valuable Information About Your Business On Your Website
Many people do poorly in providing valuable information on their websites. Speaking from a consumer perspective, when you visit a company’s website, you want the site to provide useful and relevant information and find this information fast. According to a study by the Nielsen Norman Group, the average time a user will stay on a webpage is between 10 to 20 seconds. Because of this, it is extremely important to make sure that consumers find what they are looking for and that they find it fast. A good way to ensure that your website has valuable and useful information that consumers easily find is to include your contact information, an address, and the best-selling product or service on your homepage. Providing valuable information about your business on your website will improve your brand’s online presence because it gives the consumer exactly what they want. For example, when people shop for cars or homes, they usually want to find guides on how to shop for these items. Making this information quickly accessible and easy to find will do wonders for your presence and establishing yourself as an authority in your industry.
Use Social Media to Promote Content
According to Statista, approximately 2.62 billion people were on social media in 2018. In 2019, that number was projected to be 2.77 billion. Since 2010, the number of people on social media has increased every year, and by 2021, there are projected to be over 3 billion people on social media. Based on these numbers, it is easy to understand why being active on social media is important from a business perspective. Because there are so many people on social media, promoting your brand on them is wise. One of how you can do this is using Facebook and Twitter ads. These tools, in particular, are useful because they allow you to promote your brand to a specific target audience who are in the market for what you are selling. Another positive of social media is that most are free to use. Social media is also a great way to easily and effectively converse with your customers. Therefore, building and maintaining a social media presence is one of the most important things you can do to help improve your brand’s online presence.
Guest blogging is another thing that many people may not realize can greatly impact their brand’s online presence. The reason why this works is because of the way that Google operates. Google views websites and gives them a ranking based on their reputability. This ranking is called domain authority. Domain authority is scored on a scale of 1 to 100. The higher a website’s domain authority, the more important it is in the eyes of Google. Therefore, if you post guest blogs on websites that are relevant to your business and have high domain authority, not only will what you wrote be viewed by more people, but the reputability of your brand in the eyes of Google becomes stronger well.
In summary, improving your brand’s online presence is a never-ending job that requires constant attention. Even if you think everything is perfect, chances are high that there is room for improvement. The steps discussed in the article are easy and effective ways to quickly improve your brand’s online presence.