Rewind your retail experience. When a friendly salesperson greeted you and was willing to help you find the best products per your requirements, you often left the store feeling happy and satisfied. Switch to a digital mode now. There aren’t any physical salespersons guiding you to shop online. Here the brand communicates at every digital step, making a buyer’s journey quite satisfying. We call it customer experience or CX.
You already know that having a killer product won’t only help you survive, let alone survive. This is why a compelling customer experience paves the way to ensure that your customers receive products and services they desire in a timely and efficient manner.
However, with so many eCommerce sites available online, you need to deliver a valuable overall experience to your customers. This article will discuss everything you need to know about improving the customer experience for your eCommerce store in 2022. Let’s get started!
Surprise your customers
Surprising your customers have unanticipated perks. Many believe that it will renew your customers’ interactions with your products/services. Why so? It’s because it surprises behavior, turbocharges emotions, and helps customers create a passionate relationship with a brand. Another research by Gartner showed that retaining customers is the key driver of profit. Surprise and delight are the strategies that can help them retain your brand.
Usually, free shipping improves sales and surprises them with incentives to complete the purchase, making the experience on your eCommerce site delightful that they start telling their friends about it! You can own your customer support and delight your customers with it. It’s a perfect place to launch a surprise and delight strategy. For instance, offering them something extra will make them feel like a bonus. It will eventually help improve your customer service.
Up your social media game
Social media is the best platform to present your unique brand voice in today’s social media-driven world. Having a dedicated social media page will help you connect with your customers and solve their queries quickly. Since more than 70% of adults with access to the internet use social media, using social media for business can help you engage with your target audience.
Ensure you address all the customer queries and reviews, whether positive or negative. After all, humanized marketing is growing substantially. You can use your edgy sense of humor or use the information to keep your social media game exciting and educational at the same time. So many people switch to social media channels to find out what’s happening, and if you aren’t using it, you can’t grow much or grow your impeccable customer experiences in 2022.
Use different pricing strategies
If you go to popular online sites, you will always find things like “Buy now,” discounts, cash backs, and so on. But that’s a strategy millions of other sites use to engage with customers. How can you stand out in this already saturated eCommerce marketplace? For instance, how companies like Buyr.com understood this and introduced the concept of price negotiations. The idea allows the customers to go beyond that “add to the cart” or “buy now” eCommerce culture.
Why do you think it will work? It’s because customers always think that “I wasn’t ready to pay this much, but I have to buy it.” Hence, they end up feeling sad. But with this strategy, a customer will think that the brand is prioritizing them. Therefore, it will improve sales and revenue.
And whenever consumers think they are at the center of any marketplace, they become more intrigued and buy from the site. Thus, it benefits the provider with better sales and revenue. It will be more like “name your price,” allowing customers to bid their price. Hence, you can drastically improve your customer experience.
Follow impactful content marketing strategies
The purpose of content marketing is about spreading awareness. Customers are always on the lookout to find tips, product videos, and infographics that you are trying to tell. For instance, if you sell baby products, topics around advice, tips, trends will always help you up your branding game in this saturated marketplace.
Personalize customer experience
Every customer is looking for some personalization in this digital world. And we aren’t talking about personalized emails anymore. You need to do that with their shopping experience as well. It would be best to make recommendations throughout their buyer’s journey depending on their location, shopping insights, and browsing history.
The cutthroat competition in this eCommerce sector requires you to develop strategies that will help you grow in 2022. Follow one of the strategies provided above, and you’ll see an increase in your sales graph, thanks to a remarkable customer experience.