Image Source: Unsplash
Creating a great marketing campaign is complicated at the best of times, but success can feel out of reach if you don’t have a significant cash flow. Fortunately, new marketers can grow their businesses using low-cost methods, no matter their industry or niche.
10 Ways New Marketers Can Grow Their Startups
The first thing you want to do when you build a business is secure a customer base. With a printer, phone, and internet connection, you can promote your startup by doing the following.
1. Know What KPIs You Should Track
Use various marketing KPIs to track conversion rates to improve your marketing performance on your website and social media accounts. Don’t just track vanity metrics, like shares or likes, as engagement doesn’t necessarily translate to the number of customers you acquire.
2. Conduct a Full Content Audit
A content audit is similar to a business audit, except you’re analyzing and assessing the content on your website rather than reviewing your financial statements. If you’ve already created some content for your business, evaluate it to ensure it’s relevant to your brand and audience.
3. Get a Feel for Your Audience
If you don’t have any content on your website or are unsure who to market to, you’ll need to look at your metrics or direct competition to determine who’s buying from you. Learning what worked for your brand in the past will also give you a roadmap for what to do in the future.
4. Consider Using Offline Methods
Flyers, posters, and cold calling are cheap but effective ways to get the word out. Cold calls (or emails) are more effective if you establish a point of contact via traditional or online ads. Use guerilla or viral marketing techniques to benefit from word-of-mouth advertising.
5. Start Building Relationships
Modern customers want to buy from authentic brands. You can connect with your customers by responding to comments, sharing user-generated content, and speaking with influencers. You can also use customer relationship management software to improve customer satisfaction.
6. Use the Right Marketing Tools
Besides customer relationship management software, marketers can use content curation, design, analytics, and engagement management software to streamline their daily tasks. Most of these tools will automate some of your tasks, giving you time to focus on other things.
7. Focus on Quality Over Quantity
You’ve likely read hundreds of blog posts that show how often you should post content on social media and your website. While you will get more traction faster if you post daily, don’t stretch yourself too thin. Focus on making quality content first before increasing your workload.
8. Switch Up Your Content Format
If you plan to market your business online (and you should), try to experiment with different content formats. You aren’t limited to writing blog posts. GIFs and videos are more likely to convert than text posts, and most people will listen to a podcast episode more than once.
9. Get Familiar With SEO
SEO or search engine optimization is inexpensive to bring more organic search traffic to your website and social media profiles. By using keywords, backlinks, technical SEO, and other SEO tactics, you can increase your brand’s visibility without having to use paid advertisements.
10. Work to Expand Your Audience
While customer acquisition is more expensive than customer retention, you’ll still need to expand your audience. Consider offering new subscribers, users, or loyalty club members a free trial, discount, coupon, or other perks to entice on-the-fence customers to give you a try.