Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With marketing automation software, you can personalize and customize your email outreach to customers at every step of the way.
Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a more significant number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention.
When introducing an email marketing program to your eCommerce business, you need to follow the best recommendations for success. Check out the infographic below to understand how your eCommerce business profits from email marketing automation.
From the good folks at Dot Mailer
dotdigital continues to invest time and resources into Corporate Social Responsibility, ensuring employees, partners, and broader communities are considered and supported. As dotdigital has expanded, we have ensured all the benefits and opportunities are shared and made available to all employees in all locations.
dotdigital has strong ties to the LGBT community. We are committed to creating a more inclusive workplace where all staff can feel comfortable about who they are.
Our dotCommunity group supports all our employees in charitable activities. From charity pie face splatting to quiz nights to bake sales, many local and national charities have been supported.