The recent popularity of cannabis is driving unprecedented cannabis product demand. No doubt, cannabis is one of the hottest industries. However, marketing cannabis is a challenging task. The obstacles to promote and market cannabis products have left cannabis brands with a smaller set of options.
Due to the lingering legalization and decriminalization of cannabis, the industry is experiencing digital advertising restrictions. While other retailers have easily been able to capitalize the online paid advertising, the cannabis brands are left to figure out different marketing strategies to find success.
In particular, when you are a new brand, getting your products to consumers can prove an arduous endeavor. However, the following digital marketing strategies can help you to find success.
Organic Social Media
By focusing on organic reach, cannabis brands can effectively promote their products using the prowess of social media. That involves joining cannabis groups and creating your online business page on social media platforms such as Facebook. Using a combination of trending, popular, and branded hashtags, you can effectively connect with potential customers.
You can drive engagement on your Facebook page by sharing exclusive CBD deals and cannabis offers. By posting such give outs, you can boost engagement and potentially increase your sales.
People love video content, whether it is posted on Facebook or any other platform. The videos with different styles, content, and length can grab the attention of cannabis enthusiasts. Use videos creatively to increase the organic reach of your page and the business.
Become an Influencer
Becoming a cannabis influencer using social media platforms is a very effective digital marketing strategy for cannabis brands. However, it is a long-term approach that produces results over time.
A carefully designed strategic plan with a combination of long and short-term strategies, this approach can bring benefits to a cannabis business in the long run.
The influencers need to connect with the online cannabis community. They develop trust among cannabis activists and consumers through proactively participating and raising voice on cannabis-related issues. Your knowledge, insight, and dedication can give you a status where people may start valuing your opinion.
You can use your status to influence what and from where marijuana lovers buy. And it is the point where you can reap fully all the hard work and time you have invested in it.
The truth is that digital marketing strategy can throw several challenges to your way. You might disappoint in the beginning when you see there is a little return compared to your time and effort you made towards that end.
As mentioned earlier, it is a time-intensive approach that requires consistency, patience, and continuity before you can reap the benefits.
Search Engine Optimization
SEO is probably one of the most effective digital marketing strategies that cannabis brands can use to extend their reach.
Starting with a comprehensive keyword search, you develop high-quality fully-optimized content and publish it on your website. The SEO and content go hand-in-hand since the content on your website allows search engines to determine the relevance and authority of your website.
With higher domain authority and highly relevant quality content, your website can rank in top search engine results.
The potential customers are looking out for information on cannabis, CBD, or THC products with the intent of learning more and eventually purchasing them.