Look at the infographic below to learn more about effectively leveraging micro-influencer video marketing to promote your eCommerce brand.
How to Go Viral with Micro-Influencer Video Marketing (Infographic)
As video marketing becomes more about developing deeper relationships with online audiences, marketers must look at how to drive genuine brand engagement. Micro-influencers present a relatively untapped and surprisingly cost-effective means for online retailers to promote their brands among highly engaged audiences.
What are Micro-Influencers?
Micro-influencers are social media personalities with between 10,000 – 100,000 followers. They typically publish video content on niche subjects, and as a result, many of them have highly engaged and trusting followers.
Why Choose Micro over Macro Influencers?
Audiences generally view micro-influencers as authentic and credible than macro-influencers (e.g., the Kardashians, Zoella, etc.). Furthermore, unlike celebrity influencers, micro-influencers typically have a job outside of vlogging, and as such, they don’t depend on sponsored content for income.
Moreover, micro-influencers enjoy excellent engagement rates as they are more likely to interact with their followers personally. However, research has revealed that audience engagement drops once a social media influencer reaches a certain number of followers. For example, influencers with 100,000 + followers typically have an engagement rate of just 2.4%, whereas this figure shoots up to 15% for those with less than 1,000.
How Can Your eCommerce Business Partner with A Micro-Influencer?
The first, most crucial step is to conduct thorough research to identify influencers whose interests, content & personality align with your brand. One of the significant advantages of partnering with a micro-influencer is that you can tailor your promotion to a niche audience in a super-targeted, effective manner.
The infographic below from One Production offers practical pointers on creating a successful partnership with micro-influencers and highlights the benefits of micro-influencers video marketing.
An infographic by the team at One Production