Take a look at the infographic below to learn more about effectively leveraging micro-influencer video marketing to promote your eCommerce brand.
As video marketing becomes more about developing deeper relationships with online audiences, marketers need to look at how to drive genuine brand engagement. Micro-influencers presents a relatively untapped and surprisingly cost-effective means for online retailers to promote their brand among highly engaged audiences.
What are Micro-Influencers?
Micro-influencers are social media personalities with between 10,000 – 100,000 followers. They typically publish video content on niche subjects, and as a result, many of them have highly engaged and trusting followers.
Why Choose Micro over Macro Influencers?
Audiences generally view micro-influencers as authentic and credible than macro-influencers (e.g., the Kardashians, Zoella, etc.). Furthermore, unlike celebrity influencers, micro-influencers typically have a job outside of vlogging, and as such, they don’t depend on sponsored content for income.
What’s more, micro-influencers tend to enjoy excellent engagement rates as they are more likely to interact with their followers personally. However, research has revealed that audience engagement drops once a social media influencer reaches a certain number of followers. For example, influencers with 100,000 + followers typically have an engagement rate of just 2.4%, whereas this figure shoots up to 15% for those with less than 1,000.
How Can Your eCommerce Business Partner with A Micro-Influencer?
The first, most crucial step is to conduct thorough research to identify influencers whose interests, content & personality align with your brand. One of the significant advantages of partnering with a micro-influencer is that you can tailor your promotion to a niche audience in a super targeted, effective manner.
The below infographic from One Production offers practical pointers on creating a successful partnership with micro-influencers and highlights the benefits of micro-influencers video marketing.
An infographic by the team at One Production
How to Go Viral with Micro-Influencer Video Marketing (Infographic)