How To Get Started With Conversion Rate Optimization
- Convert, Digital Marketing, Website Development

How To Get Started With Conversion Rate Optimization

If you’re an online business owner, you might know that digital marketing is pivotal to generating leads for your online store. Developing a large number of leads is an excellent achievement for the well-being of your business. However, the work doesn’t stop there. You still have much to do to ensure your leads are converted into customers through the technical process of conversion rate optimization (CRO).  

Thus, if you’re still struggling with low sales, the big question here is: have you considered conversion rate optimization? Conversion rate refers to the number of visitors to your website who take the desired action, such as filling in a web form, buying a product, or signing up for a service.   

Areas Of Focus For CRO  

Your website must be well-designed and formatted to appeal to your target audience for a high conversion rate. A low conversion rate may be due to a slow website, low-quality copy, and broken forms. So, be keen on the following areas to improve your CRO:  

  • Homepage 

Your homepage is like your living room as it creates the first impression for your visitors. On the homepage, you give directions to your visitors. Therefore, provide links leading to your product information and create a free signup button. In addition, you should have a chatbot that can engage with your visitors who have questions.  

  • Pricing Page 

Like the homepage, poor strategy on your pricing page can cost your business, resulting in an increased customer bouncing rate. Instead, make well-modified pricing intervals, a good product description, and give a contact number for visitors who would like to ask for a price quote or a pop-up conversation form.   

  • Landing Page 

Optimize your landing page appropriately with a video if it’s an event-oriented promotion to encourage your visitors to register or use preview content to motivate them to download it.   

Areas Of Focus For CRO  
Areas Of Focus For CRO

How To Do CRO  

Here are proven strategies you can use to level up your conversion rate:  

    1. Include Text-Based Call-To-Action In Blogs  

Traditionally, digital marketing experts rely on calls-to-action (CTAs) at the end of a blog post. While this practice is good, it has been identified not to yield as many leads as desired. As a result, many marketers now use in-text CTAs. It’s because many people don’t read blog posts to the end. This can be a common phenomenon even with you. Thus, if you find it challenging to read a blog post from start to finish, especially long ones, visitors to your website might not be any different.  

In addition, many people have developed banner blindness. So, if you’ve been relying on CTAs in your ads, it could be a significant reason for your low conversion rate. Therefore, leverage CTAs somewhere in the text linked to your landing page. Use well-crafted phrases that easily entice your visitors to click.   

    2. Consider Using Lead Flows  

Besides CTAs, lead flows are another effective strategy for conversion rate optimization. You can use them on your blog posts and your web pages. If you’re wondering what a lead flow is, they’re high-converting pop-ups meant to get your visitor’s attention.  

Depending on your offer, you can choose a drop-down banner, slide-in box, or pop-up box. Lead flows are believed to have high conversion rates.   

    3. Test Your Landing Page  

After designing your landing page, you need to test its effectiveness. As a result, you can run an A/B test to know the most appropriate page design and features for your target audience.   

Using A/B testing, you can try different versions of your site copy, images, form questions, or content offers to determine which one generates more engagement from your target audience.   

    4. Implement A Chatbot On Your Website  

Customer support is critical if you’re looking forward to improving your conversion rate. As a result, having a messaging option like a chatbot might be a game-changer for your site. You need this option, especially if you have an online shop. Your visitors may have questions regarding your products or payment options in most cases.   

Thus, real-time support can offer the solution that your customer needs, enabling you to close a sale. In addition, you can use cookies to monitor the time a visitor spends on your website. If they stay for more than a minute, your chatbot can initiate a conversation that informs the visitor that you’re there to offer live support by answering any questions that they may have.  

Final Thoughts  

Every business owner or marketer desires to convert as many leads as possible into potential buyers. However, to achieve this, you need to be aware of the right strategies that you can use for conversion rate optimization. Hopefully, this article has been a great resource to you with the listed conversion rate strategies.   

How To Get Started With Conversion Rate Optimization

Digital Marketing Strategies by Understanding eCommerce

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