Shopify is a fantastic eCommerce platform for rapidly and effectively launching an online store. However, sales will not come to you independently, as they will with any platform out there.
In this article, we’ll look at some ways to help you increase your Shopify sales. But first, let’s see why your shop isn’t converting visitors into customers.
The reason is “have traffic but no sales.”
If your store still has good traffic to come to visit, but the sales aren’t that fine, you might have to think as your shoppers. They may not be willing to purchase because of the following reasons:
- Not enough trust: Shoppers have learned to spot frauds and look for reasons to believe in the brands they buy from. Create trust by displaying reviews from other customers and other forms of social evidence, as well as emphasizing your commitment to their security.
- Unclear navigation: It’s highly recommended to make it as simple as possible for your customers to discover exactly what they want. Therefore your navigation needs to be spot on. To lead customers to the product they want more quickly, include your Shopify collections in your navigation menu and also throughout your Home page.
- Unfriendly to mobiles: People are increasingly shopping and purchasing on their mobile devices. Don’t lose out on valuable visitors by failing to optimize your store pages for mobile.
- Descriptions of the products: They are shopping for the products; therefore, if you haven’t taken the time to describe them in detail, they have no incentive to stay and explore your products.
- Poor-quality product images: Like your descriptions, your images are the final element of product marketing for the incredible items you’re trying to sell. Make sure that your images are of excellent quality and adhere to best practices so that your customers can get a true sense of what you provide.
- The store’s design: Your store will be forgotten if it looks like others outside. To avoid that, you might need to make customized store pages entirely consistent with your brand image to make customers remember your store better. Make it look appealing and appear to be you.
- Incorrect target audience: You may be attracting the wrong customers. It would be best if you corrected it so that the right buyers can find and buy your products, whether it happens because your SEO tactics are misleading online searchers or your paid marketing campaign is targeting the wrong demographics.
Tips to get more sales
When setting up a Shopify business, there’s more to do than just waiting for consumers to arrive.
Below are 15 tried-and-true methods for increasing store visitors and converting them into sales.
1. Gain trust with social proof
Including the thoughts of your satisfied customers in your business might go a long way toward persuading potential clients to believe in you. It would be best if you made a big effort to encourage social proof development and display it on your websites prominently.
Here are a few examples of how you may utilize social proof in user reviews to increase product trust and authenticity:
- Publish product photos that users have submitted.
- Display the total number of items sold.
- Show expert testimonials for your items.
- Mark “Popular Choice” for your best-seller items.
2. Enhance organic traffic with SEO optimization
Although Shopify offers excellent built-in features for creating SEO-friendly sites, it does have certain drawbacks. Some steps to overcome them are:
Make your unique product descriptions
To write a superb product description that will increase your sales as well as your Google rankings, you must:
- First, assist the buyer in making a purchase.
- Answer buyers’ questions that product photos can’t.
- Emphasize the product’s advantages (features).
- Finally, choose the correct SEO product keywords to target.
Image optimization for search
Since images attract a lot of high-quality traffic, they must be optimized. You can add keyword information to Alt tags of your images, allowing search engines to identify them and reinforce the most significant aspects of your products, then enhancing SEO results.
Add structured data
Structured data is a mark-up that contains essential information about your products. This is integrated into the search results of Google and other search engines, helping your Shopify business become more visible on the internet.
Consider including the following structured data types into your Shopify store:
- Ratings and reviews.
- Product information
- Shipping information
This Shopify SEO app can help you both optimize your images and add structured data to your site in one click; check it out!
3. Use email marketing to communicate and increase engagement
Email marketing is one of the most effective ways to stay in touch with clients, make your brand stay in their minds, and drive sales. Some research from Barillance shows that the average e-commerce ROI of email marketing is 3,800% or $38 for every $1 spent.
These are some ideas for email campaigns that should be included in every Shopify store:
- Welcome, Email. These have the greatest open rates and can assist you in attracting a consumer by offering a discount.
- Referral email. If you can persuade your clients to refer a friend to your store, give both of them a discount.
- Cart abandonment. This email is necessary to remind consumers that they left something in their shopping cart. Make an effort to stand out by being creative.
- Order confirmation. You can try upselling or ask your consumers to review in these emails.
- Upsell Email. Encourage your consumer to make more purchases. Utilize their purchasing history to promote relevant items.
- Win-back Email. If your customer hasn’t shopped in a long time, send them a reactivation email with a special offer or a tailored list of things they might like. Again, personalization is quite beneficial in this case.
- Survey. People don’t enjoy surveys unless they get a gift card or a good discount.
- Thank you. Be creative to make this email enjoyable to read and share.
Focus more on your social media marketing strategies
Without a strong presence on social media, no eCommerce marketing plan would be complete. Shopify specializes in multichannel selling, making it simple to sell your items on other websites. If you want to boost Shopify sales, you may connect your business to the following channels:
Social media marketing may be a low-cost approach to generate visitors to your site, establish your brand identity, and increase revenue. Furthermore, multichannel selling does not have to be expensive. You can get a lot done for free or cheap with social media selling. By regularly posting on these social channels, you may begin to build the following list, as well as fresh visitors and brand exposure. You’ve already warmed up these leads with quality content, so they’ll be more prepared when they arrive at your website.
Make the shopping experience personalized.
Consumers are more willing to accept customization and expect it in their online purchases. However, according to one survey, 71% of customers are annoyed with impersonal shopping experiences.
So, how can you make their experiences more personalized?
Product suggestions are one effective method to leverage personalization. Amazon makes good use of data, displaying customers the products related to other items they’ve looked at and proposing product bundles to boost average purchase value.
Email marketing sequences depending on consumer behavior, such as browse abandonment, cart abandonment, and products in wishlist, can also be a great way.
Deliver fast and responsive online shopping experience
The bulk of shopping cart apps and eCommerce platforms are tailored all ready to cater to the growing number of customers that visit your online business using a mobile device like a tablet or phone. It’s been proven that a one-second delay in loading time results in a 7% reduction in conversions. Shoppers will not wait to see what’s in your store if it takes an eternity to load. There’s no reason to suffer from a slow-loading store when there are so many others to choose from out there.
To see how your site is doing in terms of performance and mobile-friendliness, enter your URL into Google’s PageSpeed Insights. There you can see how fast your website loads on mobile and desktop, as well as other information about Core Web Vitals, which will give you some suggestions about how to boost your site speed.
Utilize chatbots and live chat to make shoppers stay longer
Visitors who communicate with your brand via live chat are three times more likely to purchase, according to a study conducted by the American Marketing Association.
Before they buy, your visitors may have questions about one of your items or seek assistance. Live chat is a great approach to eliminate the friction of lingering inquiries and provide clients with immediate support during the purchasing process. They will be ready to finish their transaction without anxiety if they receive prompt responses from you.
You may utilize live chat to proactively engage users and send messages depending on various factors such as browsing activity, page viewed, and more.
A live chat, of course, will necessitate additional effort from you and your staff. However, considering that it also boosts your Shopify’s chances of generating sales, this is worth it.
The E-commerce world is huge, and this is just the beginning of your Shopify sales journey. Listening to your consumers and learning what will be effective for them is the most important thing you can do to create great changes in your business. Your first sales will almost certainly be the hardest to get, but after you’ve taken that initial step, you’ll have the momentum you need to continue on your path to success!