Run an eCommerce store? Well, you probably want to be packing it to the brim with products that will be flying off those digital shelves. For this, you are going to need to head online and look up products that sell really well, but also will have little in the way of competition.
This basically means finding products that are trending. On this page, we are going to share a few ideas about how to find trending products for your eCommerce store. Don’t worry. It is much simpler than you may think.
One of the easiest ways to look for products that are tending is to head on over to Instagram. If you search for hashtags that are relevant to your niche, then you will be able to see which products are trending. You may want to pay special attention to the products being promoted by the influencers with tons and tons of followers. They are called influencers for a reason. They encourage people to buy products. If you list them on your eCommerce store, then you have a much better chance of selling something.
Obviously, you won’t be able to get all of the products ‘in stock’ that is being promoted on Instagram, but you should end up having a decent idea about the types of products people are currently interested in.
Even if you can get a ‘cheaper’ version of a product in stock on your eCommerce store, you have a big chance of being able to sell it. After all, some people will not be able to afford everything being pushed by the influencers, but they want something like it.
Amazon is likely going to be a competing store for you. However, this doesn’t mean it can’t be your ally too. As you know, Amazon has products in just about every potential eCommerce category. Why not browse the category that best matches your store? From here, you will be able to see what the top-selling products in that category are.
Once again, there is a chance that you may not be able to get all of these products in stock, but you can read the reviews and find out why they are popular. This will give you an idea as to what similar products you will be able to place on your eCommerce store.
This is somewhat of a crude way of doing things because you aren’t going to find trending products as such, but you will almost certainly be able to find a few of the best products, which people will also be looking for.
In order to use YouTube to find the best trending products for your eCommerce store, you will need to type in ‘best ____’, where, obviously, the ___ symbolizes whatever niche you are operating in. There will be a ton of videos that pop up in the search. Go for a relevant one which has a ton of views. This will give you an idea of some products that you could be stocking. You will be surprised at how many people will look at sites like YouTube to get a feel for the range of products that are available online, and many will barely look beyond these videos.
Look for review websites in your niche. Not your typical Amazon Associates affiliate websites, but genuine ‘top quality’ sites for your niche. The ones that have a ton of people visiting them. If one of these companies reviews a major product, then you know that it is going to start trending soon.
You also know that it is likely that the PR team behind that product is ready to give it a big push, so you should start to see it pop up in several different places. It is being pushed hard, and you want the products that are being pushed hard because it means that people are going to come and purchase them from you.
Check Marketplace Websites
We are talking along the lines of eBay and similar sites here. Not a Facebook marketplace or Craigslist. Most of the marketplace websites will give you a general overview of the types of products that are selling well on them. Much in the same way that Amazon does. Obviously, you will also be able to benefit from these marketplace websites. You can add your own products to them too. This will give you an extra market for your product, which could translate to more cash in the business coffers.
You could try AliExpress and Wish here. Both of these are marketplaces that have tons and tons of products listed. If you can think of a niche, then you will be able to check trending products on each of these websites with ease.
Talk to Your Suppliers
When you buy products from a supplier, then make sure that you talk to them. They will easily be able to tell you which of their products are selling well. This is great information and something that you can use to your advantage when stocking your eCommerce store.
Although, do bear in mind that the whole job of your supplier will be to sell you as much product as possible. It is how they make their money. This means that you probably should do a bit of extra research on top of what your supplier has told you, because if you don’t, you may end up being given products which the supplier just wanted to get rid of.
If you are dropshipping products, then have a look at the trending lists that your drop shipper may have. See which products of theirs are going out of stock regularly etc. This will give you a firm indication with regards to the popularity of certain products, and thus you may want to place a greater focus on them on your website. Although you should probably bear in mind that you will have more competition with these trending products.
Obviously, this is just a starter guide on how to find trending products for your eCommerce store, but we do feel that all of the information on this page is useful. There’s also more advanced product trend research you can do with software and other technical avenues. Product research is critical for any dropshipping/ecom store and if you get it right, you should be able to scale and expand your business on those successful products from your research.