Getting found via search engines can help you boost your pet grooming business revenue. SEO keywords and phrases in your content are words that people enter into search engines. As a website owner, you need to add as many SEO keywords and phrases into your content as you can.
But then, you need to avoid keyword stuffing in the content as well. The hardest part of it isn’t infusing keywords into content but finding the right keywords to use. This article looks into the best ways to find SEO keywords for your pet grooming website.
Let’s get into it.
1. Think Like a Customer
Putting yourself into the customer’s shoes can help you decide what’s best for them. For example, it would be best to think about the search terms that a customer could enter into a search engine. The more relevant the terms you settle on are, the better the chances of attracting the search engines and convincing customers.
For example, let’s pretend you’re a pet owner. You’re looking for a high-quality nail clipper for your fur baby. What keywords will you type? Seeing this from your customer’s perspective gives you clues as to what keywords you should be using.
Besides thinking like a customer and deciding on the words that best fit the search, you can also consult. For example, friends who have pets can help give you quality input. You could ask them what terms they could enter into search boxes to look up what they need on Google. That will increase your chances of settling on the best keywords.
2. Study your Competition
Another critical way to find the best keywords is by studying your competition. You can do an online search of your competitors, check their websites, and read the content posted there. That will help you review the various keywords included in their content to attract the right audiences.
What keywords do the top pet store websites have in their blogs? How about famous blogs for pet owners? What words are they using to be the first to pop up when you search for something?
Reading your competitor’s content alone isn’t going to help cut it. It would help if you thought beyond what you find on their websites. Think about relevant keywords that they could be forgetting and include them on your list. Broadening your array of keywords can increase your level of success with your website.
3. Focus on Highly Relevant, Low Competition Keywords
Many businesses focus on short-tail keywords when creating website content. However, the best way to rank better than them is by diversifying your keywords list. For instance, some businesses could be using ‘calming bed’ as their keyword and still getting some traffic on their site.
The best long-tail keyword for that could be something like ‘calming bed from The Meowy.’ Although ‘calming bed’ could get you some traffic, its long tail alternative has lower competition because it’s specific. It can also help you attract more traffic from people who don’t search exact keywords.
Your long-tail keyword should be specific to get you the best results. They should also be specific to what you do or have a direct relationship with your business. For instance, the long tail keyword mentioned above mentions The Meowy, which deals in pet grooming.
4. Use Google’s Keyword Tools
Various tools can be helpful in keyword research. For instance, a research tool can help you find the best keywords to use if your business focuses on pet supplies. You’ll be given keywords that users type in when they’re looking for pet supplies. You’ll also get supporting keywords that help make your content relevant and score high on Google’s algorithm.
These tools help you find keywords and go one step further by telling you about search volumes, competition, and more.
You can also use a keyword planner tool provided by Google. The best thing about a keyword planner is that you can use it to organize your keywords. Putting keywords in various segments makes it easy for you to quickly find the keyword you want and take the desired action.
It’s not only Google that provides keyword research and planning tools. You can explore other tools that will help you find and organize the keywords that your business needs. Besides, these tools’ benefits go beyond research and planning; thus, there’s more that you can do with them.
5. Utilize Keywords Already Driving Traffic to Your Site
The keywords that you’re already utilizing on your site can be helpful in research too. Unfortunately, many people neglect such keywords because they drive slow traffic. However, they can inspire you to find untapped keywording opportunities, especially if you have tools that can help you find related keywords.
Developing content around such keywords can help you get the desired results. You can also filter the keywords using online tools to determine the traffic that each existing keyword brings to your site. Most tools will offer the best suggestions that will help you get the traffic you desire.
As mentioned earlier, you can also tweak short-tail keywords for longer ones. Besides, you can decide whether to create fresh content or improve already existing content. Whichever method helps you climb the SERPs will be worth it as there’s never been a sure-fire way to get good results.
6. Understand Relevance, Authority, and Volume
There are three main things that you need to keep in mind when looking for the best keywords. First, knowing how relevance is essential for keyword research can be helpful. The concept of search intent fits this factor because Google looks to display the most relevant content to its customers for every search.
A website’s authority also plays a critical role when choosing keywords for a website, such as a pet store, for example. Therefore, it is worth noting that Google gives more weight to websites that look more authoritative.
You should ensure that the content on your website is enriching for your visitors. It should also benefit people who are searching keywords that you use on your content. So the next time you write a blog post about the best beds for your pet, make sure that it’s informative and helpful.
Keyword volume should also guide you on the best SEO keywords for your pet grooming website. It is vital to understand the volume of a specific keyword to help you get the traffic you desire. It would be best to research the keyword’s monthly search volume to target then decide whether it’s a good one.
7. Analyze the Results
Another way to find the best keywords is by analyzing the value existing keywords add to your content. It isn’t viable to use keywords then not check how they’re performing. The best thing is that various tools can help you get an accurate picture of what existing keywords are doing for you.
Did ‘best grooming tools for your pets’ work out for you? How about ‘top grooming tips for your cat’? Knowing how these keywords perform will help you decide which keywords to change and which ones to retain.
Monitoring the results also helps you plan. You will decide the keywords you can use to create content if you already have the results from the past keywords. You will also quickly know the trending keywords when you analyze what’s already existing on your website.
If the results are impressive, you can use the exact keywords in creating future content. But then, you should change the keywords if they aren’t adding any value to your website content. The best thing is to change the keywords on your existing content and create fresh content using a new set of keywords.
Developing a list of keywords that fits your pet grooming business is one of the most significant steps towards online success. A well-optimized website speaks the language that audiences want to hear. If you want to sell your pet grooming equipment online, take your time to find relevant keywords.
Understanding what people are looking for is one of the most significant steps. You also need to think like the customer to find the keywords they search and add them to your content. The insights we’ve mentioned above will be helpful to you and your business.