If you have a website that loads slowly, you are bound to end up with a website that loses its SERP ranking, traffic, and dropping sales follow. Such consequences are the result of a slow website. However, there are numerous case studies out there that show the drastically great results a website gives once they are speed optimized.
Let’s understand the correlation between website speed and its effects on performance and consumer behavior.
Website Speed Effects – Statistics
A lot of website owners have repeatedly shown complaints regarding user abandonment that leads to severely low traffic. One of the major reasons for this is the website speed loading time. It alone contributes a lot to the website’s performance. These days with 5G on the rise, consumers cannot wait for more than 3 seconds for a web page to load.
Studies have proven the poor performance has massively decreased the performance level that has gradually reduced its SERP standing. In addition, slower page response time increases page abandonment. Here are some interesting discoveries from a study conducted by Forrester Consulting.
- 47% of users expect a web page to appear within 2 seconds.
- 40% of visitors wait no longer than 2 seconds when a website loads slowly.
- Poor website performance leads 79% of users to stop shopping from the same website in the future.
Here’s How You Can Fix Your Website Speed
Improved User Experience
Website speed is an integral element in better performance. In addition, speed contributes significantly to making the user experience better.
A consumer study found that the stress response to loading delays is higher than waiting in a queue at a store. Moreover, customer satisfaction will decrease by 16% for every second delay or 3 seconds of waiting.
Business websites must retain their users and improve conversions. Slow-loading web pages create a negative impact on overall revenue. Alternatively, a fast-loading site makes the process hence improve conversion rates.
What should you do about your website speed?
If you have an eCommerce or business website that loads slow, you can look into a few things to improve its speed. Keep these suggestions in mind if you are getting a new website for your business.
Many people started small and grew to a considerable extent that their website became slow over time. It is probably because they created their website using some themes and plugins, and when it gets an unusual load, it becomes slow and annoying for a growing number of users.
Small business owners generally do not think about such issues unless they face them. To avoid such issues, let’s see what you can do to improve a slow website.
What’s the first step?
The first thing you need to do is to set a standard for your website. Next, outline the results you are looking for. Different types of businesses desire different outcomes, and hence their benchmarks should be different.
Suppose you want to build an eCommerce store with a few products. In that case, you can definitely consult a web app development company that arranges a website with the search option, product listings. Also, some images to be viewed on the app. however, if you desire to escalate your eCommerce website to somewhere near to Amazon or leading stores in which you stuff thousands of thousand inventory, with a whopping audience of 25 million, the same website working smooth and flawless in the prior case might crack.
For this very reason, it’s important to set a benchmark for your goals. Know the key performance indicators for your progress and keep tracking your performance.
Identify the KPI’s
Where are your customers? If your customers are in the US, there’s no real point in hosting the website in Canada. No matter how fast your website is in Canada, it might take too long to load in the US because the data has to travel around the world. If you’ve got customers worldwide, look at where your website data is held for those particular customers. You could move this data to something like AWS, where different technologies can help make the experience faster for everyone.
Improve the Structure of Your Website
You need to check it twice. First, if you haven’t done it yet, check the hosting infrastructure and software versions. Updated versions of operating systems, web servers, coding structures are often faster than outdated versions. Sometimes all you need to do is upgrade the system software for your servers, and your website becomes considerably faster than before.
The quality of your code and your website structure affect the speed. The cleaner the code, the better is the performance. More so, you can do a load test using various analytical tools to see what is happening inside your website. Then fix the things creating major issues. This will not only improve your site speed but efficiency as well. For example, if your website comes across increased traffic during sales seasons, the site speed won’t be affected.
Let’s take an example of an eCommerce site called vintage sunglasses shop that is selling original vintage pieces, as great of a market and consumers; it has if the website is running slow, no matter how rare the pieces are, the website is bound to lose its users, traffic, and sales.
You can also look into creating cached data for the calculations performed by the server in RAM, rather than the server doing the calculations every page is visited.
Let’s say you’ve got some complex pricing calculations on an online store, but you only update the prices once every three months. So there’s not much point in your web system calculating these complex pricing methods every time somebody visits the page – that should be cached, so the server doesn’t have to do these calculations for every visitor.
Compress and Optimize Images
You can always compress and optimize your website images to make the size smaller and hence faster.
Lazy loading is an optimization technique used for online platforms. It is an on-demand loading strategy that works by loading a web page into sections. However, it does not load the entire web page and only the required section and keeps the remaining part on delay unless required/navigated by the user.
Improving your website speed is an inevitable element of a user-friendly website. From the above-mentioned suggestions, we learned that your website becomes slow and how you can improve it. Website owners are spending a lot of money on making their website user-friendly and smooth.
Every day we add some more information to the website to make it better from different aspects. But, every bit of data added to the system will impact speed and performance unless you deal with it the right way.