Are you looking for ways to grow your YouTube channel? As you have just started your YouTube channel, there would be some eagerness in your mind on what strategies you can implement to grow your channel. However, for that to happen, you need an effective SEO strategy to drive the audience to your YouTube channel. I am sure you have also started working on it, but how can you establish your presence in the search results?
To answer this question, we have outlined some effective ways to make your channel’s presence felt on the internet to enhance visibility.
Find the right keywords.
The first step is to find the right keywords for your channel. The keywords are the terms that people use if they want to search anything online. Next, you will have to research those search terms people are using and optimize your content around those keywords.
Per the reports of Search Engine Journal, 28.5% of people click on the first result, which drops significantly for the 2nd and 3rd search results to 15% and 11%, respectively. Therefore, we need to find a place in the top 3 positions in the search results. For that to happen, you need to find your keywords wisely to make your content more relevant to the search query of your audience.
This way, you can increase your chances of ranking higher in the search results if your audience’s search intent is based on those keywords. This will surely be one of the best ways to achieve your SMART goals of SEO.
Include the keywords in your title and description
Once you are aware of the keywords your audience is searching for, now include that keyword in the title of your video. For instance, if your target keyword is “smartphones,” then try to create a title around it, like “upcoming smartphones in 2022”. Putting the keyword in the title makes it much easier for your audience to identify the source of information they are looking for.
Apart from that, the keyword must also be included in the description. People tend to go through the details provided in the description before clicking on your video. If the description provided by you is useful to your users, then there are high chances of receiving clicks on your videos. Why let go of such a great opportunity, then?
Make use of hashtags.
You might have come across various hashtags in the title of the videos. What purpose do they serve? Well, hashtags are used to make it easier for people to find the right source of content that solves their query. One of the best ways to use these hashtags is to include them in your video’s title and description. This can contribute to much better visibility in the search results if the user searches using a specific hashtag.
HOptimizingyour channel with hashtags, your Youtube channel can soon become your primary mode of earning from being one of the side gigs for extra income. You surely love the idea. So, make sure you make the most of hashtags!
Categorizing your content
One of the most significant ways to enhance visibility is to categorize your video content. Now, think about a cluttered library with no labels on the shelves. It would be tough to find the book you are looking for. Now, what if the labels are placed on the shelves to categorize the books as per their theme and genre? Surely, it would become much easier for you to find your desired book.
The same is the case with YouTube; if you are categorizing your content effectively, you are heading in the right direction. If the user searches for a specific category and your content is there, there are high chances of being noticed and getting clicks. Also, it is equally important to gauge the performance of your content with key performance indicators.
To attract your users to your video, you must design attractive thumbnails. This is because they are the first thing your audience notices when scrolling through the search results. Now, you have to play very smartly in this case, as thumbnails will be the X factor.
They provide a brief picture of your content and its relevance to the user search query. If your users are not pleased with the thumbnails, they would rather shift their attention to the next video. On the other hand, if you have some distinguishing visuals compared to other results, you can expect your audience to go through your content. This could very well be the key to skyrocketing engagement of your Youtube Channel.
To sum up, these are the most effective and efficient practices to adopt when you want to establish your online presence. Once your steps start falling in the right direction, you will see your YouTube channel making a huge impact.