How do you do photo editing for eCommerce beautifully so they are visually pleasing? When creating a catalog, keep the visual component in mind. Show the customer that you love the product and are proud of your work. Worth using apps for better sales? How to use processing tools? Read on for more information.
Let customers fall in love with your products at first sight; want to buy; imagine themselves the happy owner of those sneakers, or how cozy it will be to have a cup of aromatic coffee with delicate almond cakes. Then, use a professional picture editing service for eCommerce Photza Studio.
It is not necessary to buy an expensive camera and understand the complex programs for the computer. Instead, we will tell you how to make beautiful eCommerce image editing.
What Can You Receive After Editing?
Enhancing pictures for eCommerce will lead to more attractive end-products that are easier to sell to your website visitors. To dive into the details, you obtain the following:
- An overall style: maintaining the same style and palette is essential. It all reflects the mood.
- Customer’s attention: bright, clear, contrasting images with the right white balance are best (the scheme of images should match the scheme of your subject). But everyone should find their palette in editing product images they will associate with you.
- Zero imperfections: even perfect pictures often need minimal touch-ups to remove stray threads, unnecessary creases, or blemishes. But don’t overdo it; if you receive it that doesn’t match what’s, the customer is unlikely to come back to you.
- The right size and resolution: this is very important for optimization.
Photos must be high-quality and sellable, but how do you achieve this? First, let’s review some product photo editing tricks everyone can and should use. Also, to learn more, check out this blog.
The 8 Secrets of Photo Editing
We have highlighted for you the main factors which will help you to improve and make them more engaging for clients:
- Light Correction. Daylight does the job just fine. And lighting at sunset or in overcast weather will be softer, and the rendering will be the most authentic.
- Rendering. The main mistake when shooting for sale is the misuse of filters/presets, which makes them unreliable. Of course, you should not do without filters, but make sure that colors do not change drastically.
- Contrast and Sharpness. The more contrast the image, the sharper it is. Contrasting bright images are more striking than photos with soft shadows. But it’s important to remember that by adding contrast, saturation automatically increases, so you need to turn it down in the editor to keep the original color.
- Style. Aim for a unified style. Maintain a consistent palette both in and in processing. Everything nearby should harmoniously complement without distracting the main subject, and the colors should harmonize.
- Quality. Forget about blurry images with low resolution. Most modern smartphones, not necessarily the latest models, take great pictures. Processing can remove unnecessary noise and add sharpness to make the photo look clearer.
- Pre-production. No one is interested in wrinkled dresses or sloppily decorated dishes. Before taking the picture, it is easier to prepare clothes, steam the fabric, arrange harmonious objects, then paint unnecessary folds, stains, or crumbs.
- Scale. Sometimes it is essential to show the size; very few people read the parameters in the description. For example, if you sell a watch, in addition to the main pictures, take a picture of it in your hand so the buyer can estimate its size. Pay attention to how several photos of the same object look together: the object should be the same size; then, the grid will be harmonious.
- Details. The buyer can’t touch the item, try it on, or examine it. Take a picture from several sides; show more details from different angles.
If you want to focus on a single detail, sharpen it. Then, it will catch the eye better.
Optimize Your Photo Before Uploading
Are all the photos processed? Relax; now you need to get them ready to upload. How you do that will depend on the speed of loading cards and the site’s position in search engines.
The most convenient format — is JPG (when optimizing files, you need to specify the degree of compression as 75-80%). It is better to prepare two versions of each picture: a large one for cards and a reduced version for the directory. The format, size, and other characteristics of the images, of course, should be discussed.
If you need to place it with a transparent background, the best format is PNG (it is “heavier” than JPG, but the file should not be more than 300 KB). And if you want to add a video, upload it to a third-party hosting service and embed the code of the video page. In this case, the site will load faster.
Do not be afraid to try and experiment; do not be scared to make mistakes and try again. Only through trial and error can you get a good result.