Neglecting SEO is a huge mistake for any eCommerce business. If you’re looking for ways to promote your eCommerce website and are not ranking high on Google, your competitors will eat your lunch. But don’t worry! We’ll walk you through everything involved in a successful SEO strategy and how to achieve it confidently.
This post will discuss two SEO tips that grow your site in this post.
#1 Steal Competitors’ Traffic
Steal competitors’ keywords first
Start by looking at your competitors and seeing which keywords they rank for.
To find these, the most effective way is to use either Ahrefs or SEMrush.
These tools will also show you how much traffic each keyword gets (volume) and roughly how many backlinks you need to rank in the top 10 for those terms. The difficulty is usually shown under the KD (keyword difficulty) column, and the lover KD, the easier for you to rank. So shoot for less than 10 KD for new websites!
Write better content
It would help if you always strived to write better content than your competition.
This is a practice not only eCommerce websites should do, but everyone. As Bill Gates said back in 1996, “Content is King.”
Google prioritizes ranking better, more useful content and adjusts its algorithm daily to that goal. So, you, too, should create the best content out there for stable top rankings.
Kleekshop.com did the same with their shower standing handle product page and is pushing the first page with no backlinks. But, again, the key is to write better content and create easily digestible content, such as infographics, which you can also find in this example.
Build more & high-quality backlinks
Tools like Ahrefs and SEMrush provide insights into the backlink profiles of top-ranking pages for certain keywords.
If you want to rank for the term “winter shoes” and your competitors have, on average, 50 referring domains to their pages, this will give you a rough idea of how many you should have to rank there.
#2 Come up with original ideas
1. Brainstorm a list of main topics
The first thing you need to do is create a list of your main topics. Then, you can use Google’s keyword planner or one of the many free tools available online such as Long Tail Pro and Moz Keyword Explorer.
Once you’ve done that, continue with the following steps:
2. Do the same for long-tail keywords
The next step is to find long-tail keywords for your products. Long-tail keywords are longer phrases people use when searching for something specific on the internet. For example, instead of searching “buy shoes,” someone might search “buy red Converse Chuck Taylor All-Star sneakers.” This means they want a specific shoe and know what brand they want.
You can find these long-tail keywords by using a keyword tool like Ahrefs or SEMRush. These tools allow you to see how much traffic each keyword gets per month (they call this the monthly search volume) and how much competition there is in ranking for those terms.
The more monthly searches there are around a certain topic, the better it will rank on Google – especially if there isn’t much competition!
3. Research those terms on Google
- Research Your Keywords on Google
Google is the best way to gauge how much interest there is in a particular term, whether through the search volume or how many times people click on that link.
With this in mind, you’ll want to research each keyword on Google and see who else is ranking for it. You can use a few different tools to do this:
- Google Keyword Planner – This free tool provides an excellent overview of your chosen keyword’s estimated search volume and competition level (i.e., how many other websites are targeting that same term). Just enter your chosen phrase into the tool and see what pops up! You can also see which keywords have high commercial intent and any related keywords that could help you expand your reach even further (which we’ll talk more about later).
- Google Trends – A good way to determine whether a particular term will be worth pursuing is by comparing its popularity over time with similar terms via Google Trends; if there’s been a spike recently and no one else has noticed yet, then maybe it means there’s still room for growth! This data comes from millions of daily searches, so there should be enough information here for most businesses looking at long-tail terms like these.”
A Couple of Crucial SEO Tips
Consider User Intent
User intent is an important part of SEO. It’s the main reason people search for keywords, and it can be broken down into three categories: informational, navigational, and transactional.
Informational searches are questions people ask when looking for information on a particular topic. For example, “What is SEO?” (Note: Internet users have entered this query thousands of times.)
Navigational queries are used when someone wants to find a website with content related to their query or question (for example, “How to do SEO”). Transactional queries are used when someone wants to buy something online (for example, “buy shoes”).
Keyword research is the key to any content marketing strategy
Keyword research is the foundation of any content marketing strategy. It involves learning what your audience wants and how they search for it online, so you can create content that answers their questions.
Keywords are simply the words people use when searching for something online. So, for example, if someone searches “How to cut an avocado” or “How to cook chicken breast” on Google or Bing (or another search engine), these would be keywords for that topic.
It would help if you did keyword research before creating any content because it helps you understand what your audience wants from you and how they want to consume general information about your business or brand.
So there you have it! A quick and easy guide to SEO for eCommerce websites. Remember that this process is not an exact science, so don’t expect every tactic to work for every website or industry. But if you want your online store to rank higher on Google and increase traffic, these techniques can be very useful.